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Penguin: Young Readers Group Summer 2019

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Hair Love
By (author): Matthew A. Cherry By (author): Vashti Harrison
9780525553366 Hardcover English Juvenile: Age (years) from 4 - 8, Grade (US) from P - 3 JUVENILE FICTION / People & Places / United States / African American May 14, 2019
$23.99 CAD
Active 9.88 x 10.25 x 0.38 in 32 pages FULL-COLOR ILLUST Penguin Young Readers Group Kokila
“I love that Hair Love is highlighting the relationship between a Black father and daughter. Matthew leads the ranks of new creatives who are telling unique stories of the Black experience. We need this.”

- Jordan Peele, Actor & Filmmaker

It’s up to Daddy to give his daughter an extra-special hair style in this ode to self-confidence and the love between fathers and daughters, from former NFL wide receiver Matthew A. Cherry and New York Times bestselling illustrator Vashti Harrison.


Zuri’s hair has a mind of its own. It kinks, coils, and curls every which way. Zuri knows it’s beautiful. When Daddy steps in to style it for an extra special occasion, he has a lot to learn. But he LOVES his Zuri, and he’ll do anything to make her—and her hair—happy.

Tender and empowering, Hair Love is an ode to loving your natural hair—and a celebration of daddies and daughters everywhere.

RECORD-SETTING KICKSTARTER CAMPAIGN: Based on the animated short by the same name, which was the highest funded short film in Kickstarter history, Hair Love generated a lot of media attention and was featured on Buzzfeed, Refinery 29, Forbes.com, Yahoo Beauty, NYMag’s The Cut, Essence.com, Ebony.com, PBS News Hour, and more.

POWERHOUSE TEAM: Matthew Cherry is a former NFL wide receiver-turned-award-winning filmmaker. Vashti Harrison is a New York Times bestselling author-illustrator whose debut is a NAACP Image Award nominee. Together, they’re an unstoppable team, and we expect to see a lot of press and media when the book and short release.

Starring an African American family with a CULTURALLY SPECIFIC AND WIDELY RELATABLE topic at its heart, this picture book is perfect for anyone looking for a heartwarming family story.

FATHER’S DAY HOOK: Featuring a dad spending quality time with his daughter, this book is perfect for Father’s Day.

HAIR PRIDE: Zuri is PROUD of her hair and heritage, making her an excellent role model for little girls and boys.

FEMINIST DAD: Dad happily shows kids (and their parents!) that they don’t have to adhere to traditional gender roles.

WE NEED DIVERSE BOOKS: Fulfills Kokila’s mission of centering stories from the margins, celebrating the full range of authors’ experiences, and answering the call for more diverse children’s literature.

Chicago native Matthew A. Cherry is a former NFL wide receiver turned filmmaker who played for the Jacksonville Jaguars, Cincinnati Bengals, Carolina Panthers, and the Baltimore Ravens. In 2007 he retired and moved to LA to pursue a career in entertainment. Now, he directs music videos and short films, including “Hair Love,” the animated short film on which this book is based. Matthew was named to Paste Magazine’s list of Directors to Watch in 2016.

Author Residence: Los Angeles, CA

Vashti Harrison is the author-illustrator of the New York Times bestselling picture book Little Leaders: Bold Women in Black History, which is also a NAACP Image Award winner. She earned her BA from the University of Virginia with a double major in Media Studies and Studio Art, and received her MFA in Film and Video from CalArts where she snuck into Animation classes to learn from Disney and Dreamworks legends. There she rekindled a love for drawing and painting. Now, utilizing both skill sets, she is passionate about crafting beautiful stories in both the film and picture book worlds.

Illustrator Residence: Brooklyn, NY

Marketing: National author and illustrator tour

National media campaign

Consumer advertising campaign

Author/illustrator video available

8-copy floor display with signed copies (9781984873705)

Online and social media promotion

Blog tour

Feature at all School & Library conferences

Institutional advertising



Author Website: www.matthewacherry.com & www.vashtiharrison.com

Author Social Media: @MatthewACherry & @VashtiHarrison

PRAISE FOR HAIR LOVE

An Amazon Best Book of the Year So Far!

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