BOARD BOOK SUCCESS: Corduroy has shown himself to be a character who performs particularly well with very young readers, with the Corduroy board book netting almost 300,000 copies in sales.
EXCITING CORDUROY UPCOMING PUBLISHING: Corduroy Takes a Bow by Academy Award-winning actress Viola Davis comes out Fall 18. With a high profile Hollywood star at the helm of this backlist staple character, fans of Corduroy are sure to flock to this classic title with an updated look.
CLASSIC CHARACTER: Across all formats and titles, books in the Corduroy line have sold 18 million copies over the past fifty years. Corduroy was one of PYR’s ten most profitable brands in 2016.
MULTIETHNIC CAST: A Pocket for Corduroy features a diverse cast of characaters and an African American protagonist.
CONTINUED LICENSING SUCCESS: Current licensing partners include Yottoy, which manufactures Corduroy backpacks and plush; Cafe Press, which has opened a Corduroy print-on-demand online store; Walls 360, which makes Corduroy wall graphics; Timeless Treasures Fabrics of Soho, which manufactures Corduroy fabric; and Out of Print, which makes Corduroy T-shirts. And we hope to secure even more deals as our 50th anniversary plans grow.
CORDUROY OUT IN THE WORLD: CBS and Walden Media are developing a Corduroy feature film, with Tim Story (Fantastic Four and Ride Along) attached as director and producer, and Jack and Kate Angelo attached as screenwriters. Elsewhere, the Museum of the City of New York is planning a Don Freeman exhibit for Fall 2018, and the Children’s Theatre Company will be performing a stage adaptation of Corduroy in Spring 2018 in Minnesota.
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