The must-have cookbook for any air fryer, with flavorful recipes that are healthy, convenient, and quick to prepare
#1 New York Times bestselling author Gina Homolka is beloved for her incredible recipes that transform your favorite, comforting foods into healthy, low-cal dishes with tons of flavor. Now, she brings her expertise to the game-changing air fryer appliance. Using high-powered, super hot, circulating air like a convection oven, air fryers crisp up your favorite “fried” foods with barely any oil needed. Cook times are shorter than traditional oven methods and the process requires little clean-up—meaning less time spent cooking and cleaning.
In The Skinnytaste Air Fryer Cookbook, Gina shares 75 of her best recipes that work in every type of air fryer, including basket models and countertop ovens with air fryer settings. You’ll of course find crave-worthy recipes for traditionally fried foods, such as Chicken-Vegetable Spring Rolls, Crispy Coconut Shrimp, Za’atar Chickpeas, and Pickle-Brined Chicken Tenders, but Gina also shows you how versatile the appliance can be. Perfectly roasted meats and vegetables like Korean Pork Lettuce Wraps, Roasted Fish with Lemon-Almond Crumbs, Sugar and Spice Acorn Squash, and Charred Sesame Green Beans, along with baked goods like Homemade Bagels and Cinnamon Rolls with Cream Cheese Icing are all executed beautifully in the compact air fryer. For those of us with a sweet tooth, The Skinnytaste Air Fryer Cookbook even offers low-cal desserts, including Churros, Very Berry Mini Pie, and Baked Apples with Streusel Topping. Many dishes are vegetarian, gluten-free, and keto-friendly—all called out with helpful icons—and every recipe includes nutritional information (with the most up-to-date Weight Watchers points found on the blog).
ON TREND, BRANDED APPLIANCE TIE-IN: Gina will be launching her first branded appliance, a Skinnytaste air fryer, in Q4 of 2018. It will first be exclusively sold online, then will roll out to other retailers by the time of the book’s OSD. Given how engaged her fans are, we expect a lot of excitement. Combine Gina’s powerful Skinnytaste brand with the popularity of the air fryer and appliance-driven cookbooks, and you have a topic perfect for the time and the audience. The air fryer particularly appeals to a health-conscious audience and Gina’s brand is the ideal partner.
STRONG SOCIAL MEDIA ENGAGEMENT: Gina’s fans are very devoted and responsive. They helped catapult her first books to huge success and include 4.1 million on Facebook (up from 440K in 2014, when her first book was released), 828K on Instagram (up from 450K in 2016, when her second book was released), and 47K on Twitter.
POWERHOUSE AUTHOR: As a New York Times bestselling author whose books continue to have extremely strong sales, Gina has used her influential status to build a strong community of like-minded bloggers and influencers (many of whom have been featuring the air fryer since Gina started writing about it). For the upcoming launch of One & Done, she is working with brands such as Tuttorosso, ALDI, MyFitnessPal, and DeLallo.
Marketing: Online Advertising Campaign
Cross-promotion on Skinnytaste.com and social media platforms
Major partnership promotion
Major influencer outreach
Publicity: National publicity
National television appearances
National review and feature attention
National radio campaign
Blog tour to food, mommy, and health sites
Author Website: www.skinnytaste.com
Author Social Media: 854k Instagram @skinnytaste; 4.2 million Facebook; 47k Twitter