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Crown Publishing Group, Summer 2019

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Camp
Stories and Itineraries for Sleeping Under the Stars
By (author): Luc Gesell
9780525577256 Hardcover English General Trade SPORTS & RECREATION / Camping Jun 04, 2019
$34.00 CAD
Active 7.66 x 9.41 x 1.04 in 256 pages 150-200 4C PHOTOS Potter Clarkson Potter
An inspiring, practical guide for outdoor enthusiasts of all stripes (from weekend campers to extreme adventurers) and a celebration of sleeping under the stars. Through interviews, inspiring quotes, and instruction, Luc Gesell gets to the heart of why camping is such a calling: behind the gear and techniques, it’s as much about living off the grid as it is the thrill of staying alive.

Whether you love car camping with kids, “glamping” safari style, or roughing it in a rustic lean-to in the middle of nowhere, this wild guide will get you itching to go off the grid and get out in the natural world. Interviews with adventurers take you to campsites around the world and hardworking features cover a variety of topics—from experiences of sleeping on a mountainside to the fundamentals for setting up camp. Learn how the experts organize their packs and their secrets for making the best campfire coffee. As you flip through pages of captivating photography, you’ll be inspired to take a leap into the great outdoors and embrace the camping lifestyle, even if just in your backyard.

A TRENDING PASTIME: Camping is on the rise! A recent survey by the KOA (Kampgrounds of America) found that 13 million households intend to camp more in 2017 than they did in 2016. There are more than 75 million active camper households in the U.S. and millennials make up 38% of this number. Furthermore, each year there are approximately one million American households that go camping for the first time. It’s no surprise why millennials are driving this growth. Camping allows them unplug from their devices, stay physically active, and is an affordable travel option.

CABIN PORN FOR CAMPERS: Just as readers bought Cabin Porn for an escape from their stressful schedule-driven lives, so too will readers come to this book for off-the-grid inspiration. The woods have an emotional pull, and camping is the best way to get away from it all, even if just for a night or two. Photographs of campsites, details about secret sites around the world, and helpful how-tos help readers dream and plan their next getaway.

PARTNERSHIP OPPORTUNITIES: The camping gear retail space is competitive, and brands are constantly searching for a way to stay in the forefront of consumers’ (especially millennials’) minds. Companies (such as HipCamp, Camp Brand Goods, and PolarStuff) have expressed interest in partnering with Gesell to showcase their equipment in his pages in exchange for social media exposure for the book.

INFLUENCER CAMPAIGN: Many of the people Luc is featuring in his chapters have engaged social media followings and are excited to help promote the book. Additionally, his book has caught the eye of other camping influencers who want to be part of the campaign, from @OurCampLife (585k followers) to The Tent Commandments (15k followers).

Luc Gesell is an editor and copywriter for the advertising company Publicis. He started The Two Pines, an online outdoor magazine, with a friend, and he serves as a copy editor and photographer for the site. When he is not working, he searches for adventurous opportunities that align with his passion for the outdoors. He lives in Paris, France.

Author Residence: Paris, France

Feature Website: thetwopines.com

Author Social Media: @lucgesell on Instagram (1,282 followers)
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