COOL PACKAGE: With a paper-over-board format in a petite trim size, uncoated paper, and full-color photographs of young, artistic people, this feels like the little sister to Surf Shack.
DORM DRIVING RETAIL DEMAND: According to the National Retail Federation, the back-to-school category with the biggest potential appears to be dorm essentials, with students looking for more inventive ways to feel at home. Spending on bedding, furniture, curtains, and towels is at record levels with retailers like Target, Bed Bath & Beyond, and Urban Outfitters sending checklists to potential customers and Macy’s partnering with the home brand Dormify.
THE DESIGN BOOK FOR MILLENNIALS: While older home dwellers might be investing in their homes by purchasing or building a home or renovating, Generation DIY is still living in temporary rentals and even dorms. Their nesting habits are very distinct—most live in urban areas, in small, rented spaces or on-campus housing—and they want a design book that reflects their needs.
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