An inspiring and easy-to-use primer on natural beauty, featuring 45 recipes for making your own essential oils, lip balm, face and body oils, bath salts, juices, tonics, and more, including an overview of important plant ingredients, the benefits of detoxing your beauty regimen, and tips for creating a cleaner self-care routine.
Just like chemical additives in our food, synthetic ingredients in our hair and skin care can wreak havoc with our bodies. Luckily, there’s no need to compromise luxurious, effective skin and hair care for safety. From a leader in the world of natural beauty, Wild Beauty is an inspiring and highly usable guide to harnessing the miraculous power of plants to make your own face oils, body balms, hairspray, bath salts, and more. Jana Blankenship, founder of the popular beauty company Captain Blankenship, believes that organic beauty products create a direct link with nature, and ingredients like cold pressed organic plant oils, flowers, seaweeds, sea salt, and organic essential oils not only conjure the natural world, but are highly beneficial for our skin, body, hair, and senses. Wild Beauty also shows you how to create powerful essential oil blends, the building blocks to effective skin and hair care, that can be used on their own to relieve headaches and tension, elevate mood, or be worn as natural perfumes. With gorgeous photographs and tips on creating a meaningful self-care regime, this is the only book you need for true, holistic beauty.
GROWING BRAND: Jana launched Captain Blankenship in 2009 and it is now carried in Sephora, Anthropologie, Target stores and online, and 250 other stores nationally and internationally.
FILLS A GAP IN THE MARKET: Natural beauty books tend to be either down-market, unsophisticated DIY guides, or impractical manifestos from big brands. This accessible how-to guide has a strong point of view and beautiful imagery.
APPEALS TO A YOUNGER AUDIENCE: Like Jana’s products, which are priced lower than the competition, this will appeal to women in their early 20s and 30s.
VIBRANT PACKAGE: Like Captain Blankenship’s nautical and ocean inspired packaging, the book is illustrated with the author’s lush watercolor washes, ingredient and finished product hero shots, and photos giving a sense of place.
Publicity: National publicity
National and regional television appearances
National review and feature attention in lifestyle and health publications
National and regional radio and NPR campaign
Author events and interviews out of New York
Author Website: captainblankenship.com