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Crown Publishing Group, Summer 2019

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    9780399582660 Electronic book text, EPUB
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    Distributor: Penguin Random House Availability: Available On Sale Date:Aug 27, 2019 Carton Quantity:10
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The Farmhouse Culture Guide to Fermenting
Crafting Live-Cultured Foods and Drinks with 100 Recipes from Kimchi to Kombucha [A Cookbook]
By (author): Kathryn Lukas By (author): Shane Peterson
9780399582653 Hardcover English General Trade COOKING / Methods / Canning & Preserving Aug 27, 2019
$47.00 CAD
Active 7.76 x 9.75 x 1.24 in | 2.88 lb 368 pages 65 PHOTOS Ten Speed Press
An authoritative and easy-to-use guide to fermentation with 100+ recipes for fermented foods and drinks.

Fermented and preserved foods are beloved for their bold and layered flavors as well as their benefits for gut health, boosting immunity, and curbing sugar cravings, but until now, there hasn’t been a book that is both authoritative and easy to use. The Farmhouse Culture Guide to Fermenting provides you with the history, health information, and safest methods for preserving, along with 115 recipes for krauts, pickles, kimchi, fermented vegetables, hot sauces, preserved fruits and jams, kombucha, and even mead. With trusted authors Kathryn Lukas and Shane Peterson, owners of mega-brand Farmhouse Culture, and their thoroughly tested recipes, this is the fermentation book that every home fermenter needs—whether you are about to make your first batch of pickles or have been preserving foods for decades.

ESTABLISHED BRAND: Farmhouse Culture is the number-one selling fermented foods company in the US, with $15 million in annual sales, and its products are available at more than 4,500 stores (including every Whole Foods in the country).

CREDENTIALED AUTHOR TEAM: Kathryn has lectured and taught fermentation classes all over the world and has been interviewed for numerous articles in print and online. Two of the most respected and best-selling books on fermentation—The Art of Fermentation and Fermented Vegetables—feature interviews with Kathryn and recount the Farmhouse Culture story. Shane has coauthored two best-selling books on fermentation in Scandinavia: Fermentering and Fermentering 2.0.

APPROACHABLE: Fermented foods are well established in health-conscious and foodie communities, but many store-bought fermented products are expensive. This book demystifies an intimidating cooking method, empowering home cooks to add gut-healthy foods to their diets.

KATHRYN LUKAS worked in the restaurant business for more than 23 years—as a cook, private chef, manager, and food and beverage director—before starting Farmhouse Culture, the top fermented foods company in the U.S. She holds a bachelor’s degree in humanities from the New College, where she wrote her thesis on pre-corporate food traditions. She learned to cook classically in Stuttgart, Germany, where she owned a restaurant for three years and had her first taste of “fresh” kraut. When she returned home to her native California, Kathryn learned how to ferment through a natural chef culinary program. Kathryn has also been involved with Slow Food since 2005 and was a 2010 co-chair of Slow Food Santa Cruz. SHANE PETERSON is an expert fermentologist with nearly ten years’ experience. As production manager for Farmhouse Culture, he oversaw the large-scale production of kraut and kimchi. Later, working alongside Kathryn in innovation and product development, he co-created Farmhouse Culture’s three newest award-winning lines: Gut Punch, Fermented Vegetables, and Kraut Krisps. He has led numerous fermentation workshops here and abroad, and even helped launch Denmark’s first kombucha company.

Author Residence: Watsonville, CA

Marketing: FC Marketing and PR will build excitement and drive pre-order sales with campaigns and giveaways. Cross-promotions through the channels of influential investors like General Mills and Clif Bar. In person promotion: Kathryn participates in several large events every year like Paleo FX and Wanderlust Yoga Festival, demo reps sample FC products at an average of 50 stores per month, FC has a booth at five weekly Bay Area farmers’ markets, and both authors intend on doing a book tour.

Publicity: National publicity

National review and feature attention

Radio interviews and giveaways

Author events and interviews out of the Bay Area

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