The Farmhouse Culture Guide to Fermenting
Crafting Live-Cultured Foods and Drinks with 100 Recipes from Kimchi to Kombucha [A Cookbook]
COOKING / Methods / Canning & Preserving
Aug 27, 2019
7.76 x 9.75 x 1.24 in | 2.88 lb
Ten Speed Press
An authoritative and easy-to-use guide to fermentation with 100+ recipes for fermented foods and drinks.
Fermented and preserved foods are beloved for their bold and layered flavors as well as their benefits for gut health, boosting immunity, and curbing sugar cravings, but until now, there hasn’t been a book that is both authoritative and easy to use. The Farmhouse Culture Guide to Fermenting provides you with the history, health information, and safest methods for preserving, along with 115 recipes for krauts, pickles, kimchi, fermented vegetables, hot sauces, preserved fruits and jams, kombucha, and even mead. With trusted authors Kathryn Lukas and Shane Peterson, owners of mega-brand Farmhouse Culture, and their thoroughly tested recipes, this is the fermentation book that every home fermenter needs—whether you are about to make your first batch of pickles or have been preserving foods for decades.
ESTABLISHED BRAND: Farmhouse Culture is the number-one selling fermented foods company in the US, with $15 million in annual sales, and its products are available at more than 4,500 stores (including every Whole Foods in the country).
CREDENTIALED AUTHOR TEAM: Kathryn has lectured and taught fermentation classes all over the world and has been interviewed for numerous articles in print and online. Two of the most respected and best-selling books on fermentation—The Art of Fermentation and Fermented Vegetables—feature interviews with Kathryn and recount the Farmhouse Culture story. Shane has coauthored two best-selling books on fermentation in Scandinavia: Fermentering and Fermentering 2.0.
APPROACHABLE: Fermented foods are well established in health-conscious and foodie communities, but many store-bought fermented products are expensive. This book demystifies an intimidating cooking method, empowering home cooks to add gut-healthy foods to their diets.
Marketing: FC Marketing and PR will build excitement and drive pre-order sales with campaigns and giveaways. Cross-promotions through the channels of influential investors like General Mills and Clif Bar. In person promotion: Kathryn participates in several large events every year like Paleo FX and Wanderlust Yoga Festival, demo reps sample FC products at an average of 50 stores per month, FC has a booth at five weekly Bay Area farmers’ markets, and both authors intend on doing a book tour.
Publicity: National publicity
National review and feature attention
Radio interviews and giveaways
Author events and interviews out of the Bay Area