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Crown Publishing Group, Summer 2019

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Everyday Watercolor Flowers
A Modern Guide to Painting Blooms, Leaves, and Stems Step by Step
By (author): Jenna Rainey
9780399582219 Paperback, Trade English General Trade ART / Techniques / Watercolor Painting Jun 11, 2019
$29.99 CAD
Active 8.27 x 9.5 x 0.61 in 192 pages 250 ILLUSTRATIONS Watson-Guptill
Author of Everyday Watercolor and Instagram darling Jenna Rainey presents a beautiful step-by-step guide to painting botanicals from lilies to daffodils in a wide variety of styles.

Artist Jenna Rainey shares easy-to-follow ways to paint a wide range of botanicals, all in her fresh, modern style that appeals to the next generation of watercolor artists and creatives, from beginners to hobbyists. With gorgeously illustrated instructions for both loose and realistic watercolor depictions of more than 25 flowers, leaves, and plants, organized by form and shape, Everyday Watercolor Flowers is every nature-lover’s answer to capturing that beauty on paper.

Publication History: Trade Paperback Original

LARGE PLATFORM: Rainey’s first book, Everyday Watercolor, has been a strong seller and her online following and engagement continues to grow by leaps and bounds (from 32K Instagram fans when we acquired her first book in 2016 to 175K now).

ON TREND: Rainey’s fresh style captures the next generation of watercolor fans and artists.

STRONG TOPIC: Watercolor is one of the strongest categories for Watson-Guptill (and the art category as a whole), with flowers/botanicals leading the pack.

JENNA RAINEY is the author of Everyday Watercolor and owner and lead designer of Jenna Rainey Design Studio, a California agency that specializes in watercolor, calligraphy, and other hand-drawn designs for various mediums. Rainey’s work has been featured in countless publications and wedding blogs including Nixon, Martha Stewart Weddings, the Knot, the Lane, and BuzzFeed. She is now also sharing her talent and stories in various keynotes throughout the country including Brit+Co’s Re:Make Summit, Connecting Things, and more.

Author Residence: Costa Mesa, CA

Marketing:

Social media advertising 

Collateral for pre-order campaign and influencer mailings

Promotion through author’s social media networks

Sweepstakes with art, lifestyle, wedding, and design brands and bloggers

Outreach to special interest groups

Major influencer mailing

Promotion on in-house verticals



Publicity:

National review and feature attention

Eblast and outreach to art, garden, lifestyle, and craft/design websites and bloggers

Tie in with authors’ workshop schedule



Author Website: JennaRainey.com

Author Social Media: @jennarainey, Instagram 180k

Praise for Everyday Watercolor:

“To the outside observer, Jenna Rainey’s work seems completely effortless, but it is in fact built on an extremely solid foundation of techniques, materials, and color theory. By pouring all of her hard-won knowledge into Everyday Watercolor, Jenna has created a wonderful resource for any aspiring watercolor artist.”—NOLE GAREY, founder and editor, Oh So Beautiful Paper

“In this beautiful, inspiring, and accessible book, Jenna Rainey graciously breaks down her process and welcomes artists and enthusiasts alike to join her in the joy of watercolor painting.”—SATSUKI SHIBUYA, watercolor artist

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