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Crown Publishing Group, Summer 2019

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What We See in the Stars
A 12-Notebook Set
By (author): Kelsey Oseid
9781984823182 Diary English General Trade SELF-HELP / Journaling Jun 04, 2019
$27.00 CAD
Active 3.64 x 5.63 x 1.73 in 576 pages 3 LINE, 3DOTTED, 3 GRIDDED, 3 BLANK Potter Clarkson Potter
The perfect gift for stargazers and astrology lovers alike, this 12-notebook set with blank, lined, dotted, and graph pages is a stylish homage to the constellations of the zodiac.

This striking and cool set of 12 pocket-size notebooks features celebrated illustrator Kelsey Oseid’s signature paintings of the 12 constellations of the zodiac, from Aries to Pisces. Each notebook features a different foil-stamped constellation on the cover, and features high-quality interior paper (either blank, lined, dotted, or graph).

COOL FORMAT: This upright set of 12 pocket-size notebooks in a half-height cardboard platform is original and artisinal in feel, and a great value. The covers of the notebooks will be foil-stamped, and the entire package will be shrinkwrapped.

TRENDY SUBJECT: Astrology is still red-hot in the market, with millennials in particular flocking to it in droves. This set of notebooks will accompany the the other product in the WHAT WE SEE IN THE STARS suite, a bullet-journal-style planner.

STRONG BRAND AND AUTHOR: The WHAT WE SEE IN THE STARS book has been an indie bookstore and specialty retail hit, with more than 20,000 copies shipped since 9/2017 and nine foreign licenses sold. Additionally, Kelsey Oseid has a large and growing Instagram following, with nearly 77,000 followers (up 40% over the last two years).

ETSY DARLING: Oseid runs a successful and popular Etsy shop, Kelzuki, selling prints of her art—she’s made nearly 2,000 prints and has more than 6,000 followers.

WIDE-REACHING APPEAL: The handmade, subtle aesthetic and muted color palette of this product is upscale and appeals to all genders.

KELSEY OSEID is an illustrator, painter, artist, and amateur naturalist. She has illustrated a variety of children’s books and runs an online shop in which she sells prints and original pieces of her nature-themed work. Her work has been featured on Design*Sponge, Oh So Beautiful Paper, Everglow Handmade, and in magazines like Organic Life, Anthology, and Good Housekeeping. She is the author of What We See in the Stars and the forthcoming Whales: An Illustrated Celebration.

Author Residence: Minneapolis, MN

Marketing: Photography – professional shots of product (with family of products shots)

Finished book mailing to stores who sell What We See in the Stars Book (with notebook set)

Finished book mailing to targeted Special Markets accounts (with notebook set)

Social media @pottergift Instagram pub day post

Social media support from Ten Speed Press

Potter Gift Pinterest pins

Sell sheet with suite of products

Featured at Spring 19 NY Gift Show

Featured at 7 summer 2019 gift shows:  Dallas, Atlanta, Minneapolis, LA, Seattle, Las Vegas, NY

Featured in Clarkson Potter seasonal gift catalog – mailed to over 150 accounts website homepage feature at launch week

Included in PRH Special Markets catalog

Included on PRH Special Markets retailer website

Included in Holiday 2019 promotions 

Author Website:

Author Social Media: @kelzuki

“Kelsey Oseid renders the history, science, and myths of our solar system in stunning hand-painted art.”

What We See in the Stars explains the human connection we have to the cosmos and the scientific discoveries made by people from around the world over several centuries. Beautifully illustrated, its inky pages take you on a journey to swim alongside the stars and celestial bodies throughout our galaxy. Kelsey Oseid makes you aware of your own unique place in spacetime and artfully shows why you should keep looking up.”
—Ariel Waldman, author of What’s It Like in Space?
“This book is a beautiful way to learn about the science and history of the night sky. Kelsey Oseid’s beautiful paintings seem to be speckled with starlight and truly bring to life facts about astronomy, astrology, and mythology, from the mechanics of meteor showers to the tools used to map and name ancient constellations. What We See in the Stars is an amazing resource for anyone who ever looks up at the sky in wonderment.”
—Rachel Ignotofsky, author of Women in Science

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