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Crown Publishing Group, Summer 2019

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What We See in the Stars Journal
Clothbound Writing Notebook with Dotted Pages and an Elastic Band
By (author): Kelsey Oseid
9781984823175 Diary English General Trade SELF-HELP / Journaling Jun 04, 2019
$24.00 CAD
Active 6.24 x 8.78 x 0.73 in 160 pages 4C ILLUSTRATIONS; DOTTED PAGES Potter Clarkson Potter
The perfect gift for stargazers and astronomy lovers alike, this journal is a stylish homage to the constellations of the universe.

Featuring celebrated illustrator Kelsey Oseid’s signature paintings of many of the constellations of the night sky, from Andromeda to Pegasus, this keepsake journal with dotted paper and lay-flat binding gives you plenty of space for writing, doodling, and dreaming.

FORMAT DETAILS: A clothbound cover with foil stamping, lay-flat binding, a ribbon marker, and 5-color printing throughout. The interior pages are dotted and printed on an upgraded cream stock.

END USE: A blank journal for note-taking or bullet journaling.

TRENDY SUBJECTS: Astronomy and astrology are red-hot in the market, with millennials in particular flocking to these subjects in droves. This journal will accompany the the other product in the WHAT WE SEE IN THE STARS suite, a 12-notebook set featuring the constellations of the zodiac.

STRONG BRAND + AUTHOR: The WHAT WE SEE IN THE STARS book has been an indie bookstore and specialty retail hit, with more than 20,000 copies shipped since 9/2017 and nine foreign licenses sold. Additionally, Kelsey Oseid has a large and growing Instagram following, with nearly 77,000 followers (up 40% over the last two years).

ETSY DARLING: Oseid runs a successful and popular Etsy shop, Kelzuki, selling prints of her art—she’s made nearly 2,000 prints and has more than 6,000 followers.

WIDE-REACHING APPEAL: The handmade, subtle aesthetic and muted color palette of this product is upscale and appeals to all genders.

KELSEY OSEID is an illustrator, painter, artist, and amateur naturalist. She has illustrated a variety of children’s books and runs an online shop in which she sells prints and original pieces of her nature-themed work. Her work has been featured on Design*Sponge, Oh So Beautiful Paper, Everglow Handmade, and in magazines like Organic Life, Anthology, and Good Housekeeping. She is the author of What We See in the Stars and the forthcoming Whales: An Illustrated Celebration.

Author Residence: Minneapolis, MN

Marketing: Photography – professional shots of product (with family of products shots)

Finished book mailing to stores who sell What We See in the Stars Book (with notebook set)

Finished book mailing to targeted Special Markets accounts (with notebook set)

Social media @pottergift Instagram pub day post

Social media support from Ten Speed Press

Potter Gift Pinterest pins

Sell sheet with suite of products

Featured at Spring 19 NY Gift Show

Featured at 7 summer 2019 gift shows:  Dallas, Atlanta, Minneapolis, LA, Seattle, Las Vegas, NY

Featured in Clarkson Potter seasonal gift catalog – mailed to over 150 accounts

Clarksonpotter.com website homepage feature at launch week

Included in PRH Special Markets catalog

Included on PRH Special Markets retailer website

Included in Holiday 2019 promotions 



Author Website: kelzuki.com/

Author Social Media: @kelzuki
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