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Crown Publishing Group, Summer 2019

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Moon Lists
Questions and Rituals for Self-Reflection: A Guided Journal
By (author): Leigh Patterson
9781984822727 Diary English General Trade GAMES & ACTIVITIES / Guided Journals Jun 25, 2019
$19.99 CAD
Active 7.31 x 9.01 x 0.53 in 160 pages Potter Clarkson Potter
Moon Lists is a guided journal structured around the phases of the moon. It provides a place to note feelings of gratitude and moments of mindfulness while celebrating the turn of the seasons.

Loosely organized around the phases of the moon and punctuated with references to ’70s astrology, architecture, and art, Moon Lists encourages journalers to stop and reflect on the precious moments in their lives before time passes them by. A set of evolving monthly writing prompts and suggestions for physical activities can be completed individually or with a partner, and will offer readers some perspective on the present and their recent past.

VINTAGE WORKBOOK FORMAT: At 7-1/4 x 9, this paperback journal filled with newsprint-quality paper will feel like a throwback to spiritual books of the 1970s. One part Be Here Now by Ram Dass, one part The 52 Lists Project by Moorea Seal. The combination of deliberately downgraded paper and sophisticated design is right on trend with the rise in popular design-forward, vintage-inspired online sources and magazines like Damn Joan, Topic, Broccoli, the Many Moons Workbooks by Sarah Gottesdiener, and more.

THE LUNAR TREND: Online publications like Refinery29, Elle, Vogue, and mindbodygreen are featuring content about the effects of the moon’s phases on daily life, and the hunger for education is stronger than ever.

DESIGN-FORWARD AESTHETIC: With author Leigh Patterson’s sharp creative eye and sophisticated yet simple aesthetic, Moon Lists will appeal to specialty shops looking for something exciting and trend-forward.

LEIGH PATTERSON is a freelance writer and creative director whose work has helped elevate lifestyle brands and publications across print and digital media. She has worked with a range of design-focused publications and high fashion brands, including Remodelista, Freunde von Freunden, Urban Outfitters, Sight Unseen, Shaina Mote, Apiece Apart, Wildsam Guides, Cereal, and J. Hannah Jewelry. Her personal project, Moon Lists, launched in 2016.

Author Residence: Austin, TX

Marketing: Photography – professional shots of product

Social media @pottergift Instagram pub day post

Potter Gift Pinterest pins on journal board

Featured at 7 summer 2019 gift shows:  Dallas, Atlanta, Minneapolis, LA, Seattle, Las Vegas, NY

Featured in Clarkson Potter seasonal gift catalog – mailed to over 150 accounts

Clarksonpotter.com website homepage feature at launch week

Included in PRH Special Markets catalog

Included on PRH Special Markets retailer website

Included in Holiday 2019 promotions 



Feature Website: www.moonlists.com/

Author Website: www.leigh-patterson.com/

Author Social Media: @leighpatterson, 9.6K followers; @themoonlists, 2.2K followers
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