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Berrett-Koehler Publishers, Summer 2019

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Why Digital Transformations Fail
The Surprising Disciplines of How to Take Off and Stay Ahead
By (author): Tony Saldanha Foreword by: Robert A. McDonald
9781523085347 Hardcover English General Trade BUSINESS & ECONOMICS / Strategic Planning Jul 23, 2019
$38.95 CAD
Active 6.5 x 9.5 x 0.77 in 240 pages Berrett-Koehler Publishers
Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it.

Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail.

Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it’s not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track.

You want to disrupt before you are disrupted—be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.

CLEVER USE OF A POPULAR TECHNIQUE: Atul Gawande popularized the power of the checklist in his bestseller The Checklist Manifesto—this book provides a checklist for digital transformation adapted from the famed airline takeoff checklist.

A VITAL TAKE ON AN IMPORTANT ISSUE: Re-frames the process of digital transformation as long-term, on-going and comprehensive, rather than immediate, short-lived, and focused on a single department, product, or service.

AUTHOR IS WELL-CONNECTED: Saldanha has been featured and promoted by the two largest networks in IT Shared Services: Process Excellence Network (150,000+) and the Outsourcing Institute (70,000+) and speaks 20-30 times per year.

Tony Saldanha is president of Transformant, a consulting firm specializing in assisting organizations through digital transformations. During a twenty-seven-year career at Procter & Gamble, he ran both operations and digital transformation for P&G’s famed global business services and IT organization in every region of the world, ending up as Global Shared Services and Information Technology Vice President. He is an advisor to boards and CEOs on digital transformation and a sought-after speaker.

Author Residence: Cincinnati, OH

Author Hometown: Nagpur, India

Publicity: Promotion through the Process Excellence Network (150,000+ members) and the Outsourcing Institute (70,000+ members), the two largest networks in IT Shared Services.

Promotion via Saldanha’s many speaking engagements—he receives 20-30 keynote speaking invitations per year.

Promotion via Saldanha’s strong executive-level relationships with Fortune 100 companies and in the IT industry, incl. General Electric, General Motors, Boeing, IBM, and Tata Consultancy Services.

Promotion on LinkedIn: Saldanha has over 4300 connections on LinkedIn around the topic of digital transformation.

Promotion on the Berrett-Koehler Blog,

Email campaigns to Berrett-Koehler’s 20K+ contacts

Promotion on BK social media platforms, including LinkedIn, Facebook, Twitter, Instagram, Pinterest

Author Website:

Author Social Media:

“Tony’s mastery in getting digital transformation done is unsurpassed. His work at P&G is a testament to the power of exponential organizations. Why Digital Transformations Fail is an important building block of our Exponential Organizations book series specifically covering successfully scaling transformations.”
—Salim Ismail, bestselling author of Exponential Organizations, angel investor, speaker, and technology strategist
“Tony has taken all the great learnings from P&G to provide a clear, practical, and experience-based pathway to succeeding in digital transformation. Executing innovation with discipline is critical to winning in digital transformation and enabling long-term business growth. An enlightening read for anyone!”
—Shailesh Jejurikar, President, Global Fabric Care and Fabric & Home Care Sector, and Executive Sponsor, Global Sustainability, Procter & Gamble
“A must-read for anyone currently undergoing or planning a digital transformation journey.”
—Simen Munter, Chief Operating Officer, Personal Banking, Nordea, Stockholm
“Tony, as usual, delivers a powerful guide by making a complex topic simple, logical, and practical—that’s what comes out of the decades of experience in internally disrupting operations!”
—Christian Mertin, EY Global Business Services and EY Global Client Service Partner, Ernst & Young
“Tony has mentored many IT professionals (including myself) on how to deliver IT projects and run IT operations with excellence. He now brings his thoughtful and meticulous approach to digital transformations to provide an outstanding road map for succeeding in the digital era.”
—Yazdi Bagli, Senior Vice President, Global Business Services and Emerging Technologies, Walmart
“Tony Saldanha has written the breakthrough, actionable guide to transitioning your organization to the digital future and to keep it winning in the face of constant disruptions.”
—Rebecca Rhoads, President, Global Business Services, Raytheon

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