Written from the perspective of a physician/clinician Dr. Ken Berry distils the ketogenic diet down to its very essence and offers a practical, approachable and inclusive template that is targeted toward those who know little about keto or are scared off by myths of complexity or accessibility.
Having his clinic rooted in Tennessee, Berry understands the health struggles of the average American who may have little access to the most up to date medical information or even just good medical care. The key focus of Common Sense Keto is an easy to follow template and making the keto lifestyle accessible and practical for the majority – if not all - of the population.
Berry uses a conversational and humorous tone that will make you feel as though you right in the care of your own doctor. He takes all the fear out of changing your diet and lifestyle and encourages enthusiasm to taking charge of your health.
Berry’s model teaches the reader how to eat intuitively, using common sense practices to find a nutrition program that is personalized and tailored to their own unique needs. Berry’s intuitive approach is aimed at weight management, balancing hormones, stress and lifestyle management, remediating existing health conditions and most importantly preventing future health issues by understanding your body’s signals and identifying approaching lifestyle hazards.
Berry has worked with many patients over the course of his career and uses the keto diet as a prescriptive measure. He has used his patients success rates and cumulative data to fine tune an approach that works everyone – most especially those who need a simplified program.
Common Sense Keto also teaches you how to talk with your own doctor about the keto approach and how to ask the right questions.
Berry will promote Common Sense Keto in conjunction with his other titles through his social channels, his clinic, conferences and events and through other various influencers within the keto space.
Victory Belt is aggressively promoting Dr. Berry as a thought leader to the mainstream media in advance of his book as we are finding many opportunities to elevate his profile and grow his existing platform. Promotional strategy will include book reviews, by-lined article submissions, print, broadcast and new media outreach along with national television appearances, as we feel Dr. Berry’s approach will resonate with the middle America television audience.