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March 2019 Non-Fiction: Biography & Autobiography

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Liferider
Heart, Body, Soul, and Life Beyond the Ocean
By (author): Laird Hamilton By (author): Julian Borra
9781635652901 Hardcover English General Trade BIOGRAPHY & AUTOBIOGRAPHY / Sports Mar 12, 2019
$34.99 CAD
Active 5.76 x 8.55 x 0.91 in 256 pages 1 8-PAGE 4/C PHOTO INSERT Potter/Ten Speed Press/Harmony Rodale Books
In this follow-up to his New York Times bestselling book Force of Nature, surfing legend Laird Hamilton condenses his worldview into three simple blocks of thinking, feeling, and doing.

Big-wave surfer, fitness icon, and entrepreneur Laird Hamilton reveals the secrets behind his success and breaks down the principles that have motivated his extraordinary life in Liferider—a prescriptive narrative that condenses Hamilton’s unique worldview into its three distinct elements: heart, body, and soul.

HEART, the first of three sections in the book, explores the intrinsic motivation that drives our lives and everyday actions. BODY explores everything that affects our physical manifestations: our genetics, environment, foods, exercise, and even our breath. SOUL seeks to help us make sense of the cat’s cradle of beliefs we all carry with us, what we expect of them, and what they really mean to us.

FOLLOW-UP TO NYT BESTSELLER: Laird’s previous book, Force of Nature, was published by Rodale in 2008. It hit the New York Times bestseller list within two weeks of publication and has since become the go-to manual for people seeking inspiration for a healthy lifestyle. Force of Nature celebrated Laird’s accomplishments and broke down what it takes to achieve surfing greatness. Liferider will be more personal and explore, through narrative, the philosophy behind his lifestyle and how exactly he became the person he is today.

SURFING LEGEND AND ENTREPENEUR: An accomplished surfer by the age of 17 in the 1980s, Laird is more than a world-renowned surfer—he is also the guiding genius of crossover sports such as stand-up paddleboarding and tow-in surfing. Now in his 50s, Laird continues to be a notable figure in the community, broadening his reach beyond surfing to become an international fitness icon and nutrition expert; providing guidance to professional athletes and celebrities; and regularly contributing articles on fitness, health, and nutrition for Men’s Journal. He created XPT (extreme performance training) with Crossfit Endurance founder Brian Mackenzie; Laird Apparel, a sports clothing line; Laird Superfood, nutrient-packed coffee products; and Laird Standup, his own line of stand-up paddleboards. A documentary on his life and career, Take Every Wave, was released in September 2017.

LAIRD HAMILTON is an American athlete, surfer, author, inventor, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father, and adrenaline junkie. He is regarded as one of today’s best-known big-wave surfers. In addition to riding many of the biggest waves on the planet, Laird is known as the world-renowned innovator and guiding genius of crossover board sports, including tow-in surfing, stand-up paddleboarding, and hydrofoil boarding. He lives in Malibu, California.

Author Residence: Malibu, CA

Marketing: Digital advertising campaign

Promotions on author’s website, LairdHamilton.com

Social media promotions

Mailings to special interest groups

Features on Signature-Reads site and social media platform



Publicity: National broadcast

National print and online review and feature attention

National radio and podcast campaign

Media and events out of LA and NYC



Feature Website: www.lairdhamilton.com/

Author Website: www.lairdhamilton.com/

Author Social Media: www.facebook.com/LairdLife

“A powerful message from Laird on what it means to ‘go beyond’ and how it can be applied by all. He hones in on the dualities of life and death, focusing on what’s most important: making the most of the time we have, and living aloha, connected to and caring for each other and our environment.”—Tulsi Gabbard, Congresswoman serving Hawaii’s 2nd district

“This book is like a one-on-one chat with Laird, a personal conversation about his philosophies. You can’t be champ without an untamable fire inside, and you can feel that here. His spirit is raw and to the point. As athletes retire and sail into the sunset, Laird keeps pushing, finding and finding new ways to improve.”—Joakim Noah, Two-time NBA All-Star

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