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Crown Children's Books, Summer 2019

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DUNGEONS & DRAGONS YOUNG ADVE
Warriors & Weapons
A Young Adventurer's Guide
By (author): Dungeons & Dragons By (author): Jim Zub By (author): Stacy King By (author): Andrew Wheeler
9781984856425 Hardcover English Juvenile: Age (years) from 8 - 12, Grade (US) from 3 - 7 JUVENILE NONFICTION / Games & Activities / General Jul 16, 2019
$17.50 CAD
Active 6.04 x 8.55 x 0.55 in 112 pages 80 ILLUSTRATIONS Ten Speed Press
This introductory guide to DUNGEONS & DRAGONS is an illustrated primer to many of the characters you can play in D&D, along with their essential weapons and adventuring tools.

In this illustrated guide, you’re transported to the legendary and magical worlds of Dungeons & Dragons, where you are presented with one-of-a-kind entries for different types of warriors, as well as the weaponry these fighters need for D&D adventuring. This guide includes detailed illustrations of the weapons, armor, clothing, and other equipment that fighters use, and offers the tools young, aspiring adventurers need for learning how to build their own characters, including sample profiles, a flowchart to help you decide what type of warrior to be, and brainstorming challenges to start you thinking like an adventurer whether on your own or in the midst of an exciting quest with friends and fellow players.

HIGHLY SUCCESFUL FRANCHISE: D&D is the number-one tabletop role-playing game worldwide since the 1970s; its 2014 Player’s Handbook has net sales of 659K and TSP’s Dungeons & Dragons Art & Arcana has net sales of approximately 95,000 across all editions.

GREAT JUMPING-ON POINT: By focusing on a specific aspect of the game world and presenting info in profiles with boxes, sidebars, and clear, direct illustrations, the book gives readers the information and insights they’ll need to start playing D&D.

ORIGINAL ARTWORK: Character, weapon, and equipment illustrations specifically designed to relay important information about the subjects covered in the book to readers provide an appealing and uniform look to the design.

MAINSTREAM APPEAL: D&D’s popularity is close to an all-time high thanks to Netflix’s Stranger Things, an upcoming film adaptation, online livestreaming of gameplay, and support from celebrities like Stephen Colbert and Vin Diesel.

CROSS-IMPRINT LICENSING RELATIONSHIP: This title is one of four books in a series, kicking off with two titles in summer 2019 (Monsters & Creatures and Warriors and Weapons and followed by two more in fall 2019 (Dungeons & Tombs and Wizards & Spells) from Ten Speed Press, as well as products from Clarkson Potter starting in fall 2019, including journals, drawing pads, and notebooks.

DUNGEONS & DRAGONS launched the great tradition of roleplaying games in 1974 with an unprecedented mix of adventure and strategy, dice-rolling, and storytelling. Wizards of the Coast continues to honor that tradition, bringing to market a diverse range of D&D game and entertainment experiences and influencing numerous writers, directors, and game designers by tapping into an innate human need to gather with friends and tell an exciting story together.

Marketing: Print advertising in Diamond comics catalog

Targeted social network advertising

Influencer mailing to relevant sci-fi / fantasy / gaming “big mouths”

Outreach to special interest groups for potential partnership

San Diego and New York ComicCon promotion

Cross-promotion with official Dungeons & Dragons channels



Publicity:



    National publicity

    National review and feature attention 

    Events and interviews with representatives from Wizards of the Coast

    Promotion at New York and San Diego ComicCons

    Tie-in with Wizards of the Coast events

    Eblast to pop culture bloggers

“This book is creative idea fuel…. WotC and Ten Speed really hit it out of the park with these books”Bleeding Cool

 ”As more and more new players find D&D, it’s books like these that can help the game continue to grow by introducing younger players to the game.”—Geek Dad 

“This beautifully-illustrated publication (the first of several companions) is your one-stop shop for spotting and identifying the fauna of the D&D universe, from dragons to Demogorgons…. You probably shouldn’t venture into a storyline without it at your side.”SyfyWire
 
“No matter how old you are if you have ever had an interest in D&D these Young Adventurer’s Guides are something you need to check out.”—The NerdyGirl Express 

“With all-new illustrations and explanations of Dungeons & Dragons’s rules, character creation, monsters, and more for ages eight and up, there’s never been a better time to bring your kids to the table.”—Geek & Sundry 
 
“They provide a useful starting point, with background on characters and creatures. The books are well-designed and easy to read; my son is now officially hooked.”—The Film Stage 
 
“However, if you’re new or someone you know is new and possibly interested in playing, especially if they’re a middle school or high school aged person, then this is a great way to get an easier to read version of the flavor text from the Player’s Handbook.”—Geek Tyrant 

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