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Penguin Canada, Summer 2019

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    Distributor: Random House, Inc. Availability: On Sale Date: Jun 18, 2019 Carton Quantity: 12 $29.95 CAD
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The Vegan Instant Pot Cookbook
Wholesome, Indulgent Plant-Based Recipes Made in the Instant Pot
By (author): Nisha Vora
9780735237360 Hardcover English General Trade COOKING / Methods / Special Appliances Jun 18, 2019
$29.95 CAD
Active 8.24 x 9.31 x 0.91 in 320 pages FULL COLOUR PHOTOS THROUGHOUT Penguin Canada
A vibrant authorized vegan Instant Pot cookbook from the creator of the popular blog RainbowPlantLife.

With food and photos as colorful, joyous, and wholesome as the title of her blog, RainbowPlantLife, suggests, Nisha Vora shares recipes with 240k+ Instagram followers daily. Now, in her debut cookbook, she offers up more than 90 nourishing recipes to achieve the nutritious (and colorful!) food she’s known for with the magic of the widely-popular Instant Pot electric cooker. In a book that includes a comprehensive guide to the Instant Pot and all its functions, you too can taste the rainbow with a full repertoire of vegan dishes, including Nisha’s Pulled BBQ Jackfruit Tacos, Sweet Potato Bean Burgers, Blueberry Cheesecake, and many more.

TIMELY: The Instant Pot trend shows no signs of waning. They have been the “it” kitchen gift for Christmas for two years in a row, and Instant Pot cookbooks dominate the cooking category.

UNIQUE HOOK: There are very few Instant Pot cookbooks with a vegan focus.

AUTHORIZED BY INSTANT POT: A Canadian company based in Ottawa that has garnered media attention across North American, including The New York Times, The Globe and Mail, The Star, and CBC. The Instant Pot Community Facebook group boasts more that 1.5 million members.

AUTHOR PLATFORM: Nisha’s vegan blog, RainbowPlantLife, has more than 240k+ followers on Instagram.

PUBLISHING PARTNER: Co-publication with Avery.

NISHA VORA is a food blogger, photographer, and stylist. After graduating from Harvard Law School and working as a lawyer for four years, she turned in her casebooks for cookbooks and launched a career in her dream world of food by creating RainbowPlantLife, a popular vegan Instagram account, blog, and YouTube channel. Nisha is a Californian at heart but has lived in New York City for the last six years, where she resides with her partner in Park Slope, Brooklyn.

Author Residence: Brooklyn, New York

Author Hometown: San Diego, California

Marketing: Instagram advertising

Facebook advertising

Recipe cards

Recipe excerpt online

Penguin Canada social content

Food influencer / author mailing

 

Publicity: Pitch for interviews and recipe excerpts with health and food publications

Pitch for remote broadcast interviews

Praise for The Instant Pot Cookbook:

“Vegan cooking can feel intimidating for many—even without introducing a new appliance into the equation—but Nisha brings them together in such an approachable way you’ll be a pro in no time! The Vegan Instant Pot Cookbook is brimming with cozy plant-centric vegan recipes, like Creamy Dreamy Cauliflower Soup and Macaroni and Cheese, mouth-watering photos, and plenty of tips for successful pressure cooking to guide you along the way. 
—Angela Liddon, New York Times bestselling author of The Oh She Glows Cookbook and Oh She Glows Every Day
 
“This cookbook is an impressive arrangement of Instant Pot recipes. Made with hearty and nutritious plant-based based ingredients, the end results are truly satisfying, ideal for quick weeknight dinners and meal prepping for the week. And did you know that you can use an Instant Pot to make recipes like chickpea-stuffed bell peppers, savory tofu quiche, homemade coonut yogurt, and vegan cheesecake? Nisha’s got you covered!”
—Timothy Pakron of Mississippi Vegan
 
“I love my Instant Pot, but eating plant-based means that I’m often turning to it for the same recipes over and over. Nisha’s tips, recipes, and techniques open up an entirely new, exciting, and not at all intimidating world of naturally vegan enjoyment! From Homemade Coconut Yogurt to Miso Mushroom Risotto, and even a Double Fudge Chocolate Cake, these recipes have you covered for all meals and occasions, and all with the ease and efficiency of the Instant Pot.”
—Laura Wright, award-winning blogger and author of The First Mess Cookbook

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