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Penguin: Adult Hardcover & Trade Paperback Summer 2019

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Tiny But Mighty
Kitten Lady's Guide to Saving the Most Vulnerable Felines
By (author): Hannah Shaw
9781524744069 Hardcover English General Trade PETS / Cats / General Aug 06, 2019
$34.00 CAD
Active 7.52 x 9.27 x 1 in 336 pages 200-250 4C PHOTOS T/O Plume
From Kitten Lady, the professional kitten rescuer, humane educator, animal advocate, and owner of the popular Instagram @kittenxlady comes the definitive book on saving the most vulnerable—and adorable—feline population: newborn kittens.

Hannah Shaw, better known as Kitten Lady, has dedicated her life to saving the tiniest felines, but one doesn’t have to be a professional kitten rescuer to change—and save—lives. In Tiny But Mighty, Hannah not only outlines the dangers newborn kittens face and how she combats them, but how you can help every step of the way, from fighting feline overpopulation on the streets to fostering unweaned kittens, from combating illness to combating compassion fatigue, from finding a vet to finding the purrfect forever home. Filled with information on animal welfare, instructional guides, and personal rescue stories of kittens like Chloe, Tidbit, Hank, and Badger—not to mention hundreds of adorable kitten photos—Tiny But Mighty is the must-have kitten book for cat lovers, and current-and-future rescuers, foster parents, activists, and advocates.

HUGE SOCIAL MEDIA FOLLOWING: Between Facebook, Instagram, Twitter, and YouTube, Hannah has over 1.5 million active followers invested in her mission to save kittens. The comments are abound with people asking questions about the kittens she’s saving and how to care for kittens/fosters of their own—questions that Tiny But Mighty will answer, alongside 200-250 adorable photos.

PROFESSIONAL SPEAKER: Hannah is a charismatic speaker who travels the country educating shelters and the general public about kittens, and she will be selling the book at events as well as on her website. She does approximately 20-30 events a year, for anywhere between 60 and 500+ attendees.

INCREDIBLY CONNECTED IN THE CAT COMMUNITY: The cat rescue community is huge, and Hannah is deeply involved in it. Her partner is Andrew Martilla, a professional cat photographer and author of Shop Cats of New York and Cats on Catnip with over 400,000 followers of his own, and she is good friends with Jackson Galaxy, author and star of Animal Planet’s My Cat From Hell. Both will support Tiny But Mighty.

PAPER OVER BOARD: Tiny But Mighty will be a gorgeously packaged book—the perfect gift for cat lovers.

Hannah Shaw, also known as Kitten Lady, is a professional kitten rescuer, humane educator, and unwavering animal advocate who has dedicated her life to finding innovative ways to protect animals. She strives to create global change in the way we perceive and treat the tiniest and most vulnerable felines through educational media, training resources, and instructional workshops and consulting services that help individuals and animal shelters learn how to save the lives of kittens. Shaw has been featured as a guest expert on Animal Planet and was awarded the 2017 Advocate of the Year award by CatCon Worldwide. She is also the founder of a 501(c)3 nonprofit organization, Orphan Kitten Club, which provides rescue and critical care services to orphaned neonatal kittens. She lives in California with her partner, Andrew Martilla, three cats, and an endless rotation of foster kittens.

Author Residence: San Diego, CA

Marketing: 5-city author tour

National print and online publicity

Tie-in to speaking engagements

Targeted online advertising

Extensive social media promotion

Radio interviews

Influencer campaign

Partnership outreach

Consumer sweepstakes

Kittenlady.org

Facebook.com/kittenxlady

Twitter.com/kittenxlady

Instagram.com/kittenxlady



Author Website: www.kittenlady.org

Author Social Media: Facebook, Twitter, Instagram: @kittenxlady ; YouTube: @kittenlady

Praise for Tiny But Mighty

“[Shaw’s] impact on the world of cat fostering is remarkable.”—The Cut

“Shaw’s entire online presence… essentially amounts to one big Trojan kitty, discretely stuffed with resources for saving motherless babies…. Now the master of this frisky domain has gathered all that knowledge into her most comprehensive resource yet.”—Fast Company

“In this how-to guide (with plenty of heart-melty photos) for fostering newborn cats, Shaw addresses every concern….The physical and emotional commitment to fostering kittens is no joke…but Shaw clearly shows it’s a rewarding journey to take.”—Bust Magazine

“In this beautiful new book, [Hannah Shaw] not only shares hundreds of adorable kitten photos, but she also outlines how to combat the many dangers newborn kittens face.”—Patch.com

“If you have a kitten in your life, plan on adopting one (or two!) or want to know how we can best ensure a safe future for the millions born homeless, Hannah Shaw is, without a doubt, the person I trust to carry the message. Hannah has the know-how, and backs it up with years of invaluable service in the world of  animal welfare. That is what makes her new book so exciting: Tiny But Mighty is the definitive resource, written by the ultimate source, and wrapped in a stunningly beautiful package that makes it a must-have for anyone who cares for—or about—the most vulnerable of all cats.”—Jackson Galaxy, Cat Expert and Author of Total Cat Mojo

“[N]ot only an outstanding kitten care guide, but also a gorgeous book that will be a go to when you just need a little kitten fix in your day.”—Ingrid King, ConsciousCat.net

“[A] must-read for cat lovers.”—Catster Magazine

“A truly remarkable book by a truly remarkable woman.” —Pet Radio Magazine

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