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April 2019 Fiction: Mystery & Detective, Thrillers

Dick Tracy: Dead or Alive
By (author): Michael Allred By (author): Lee Allred Illustrated by: Rich Tommaso
9781684054145 Paperback, Trade English General Trade COMICS & GRAPHIC NOVELS / Crime & Mystery Apr 23, 2019
$21.99 CAD
Active 6.63 x 10.19 x 0.27 in 104 pages IDW Publishing
Yellow trenchcoat? Check. Square jaw? Check. 2-Way Wrist Radio? Check!

Witness the rebirth of one the most iconic comic-strip heroes of all time!

The All-American detective just made the biggest collar of his career, and it only cost him his job! But now the honest cop has packed his bags for “the city by the lake,” and its criminals better watch out. It’s bizarre villains, crooked cops, and gunfights galore! Reimagined for the 21st century through a retro lens by the superstar team of Michael Allred, Lee Allred, Rich Tommaso and Laura Allred, Dick Tracy: Dead or Alive is a lock to be the pop-art event of the year!

Collects the four-issue series.

Publication History: TR original

Collects the four-issue series.

Michael Allred has been creating comics since 1989 and is best know for his work on the titles Madman and iZombie, among others, and for work on the characters Batman, Superman, The Silver Surfer, and more.

Author Residence: Eugene, Oregon

Marketing: Promotion through a variety of Social Media: Facebook (128k), Twitter (98.8k), Tumblr (25k), and Instagram (19k) with a feature on

Inclusion in Direct-to-consumer Newsletter (40,000 unique and engaged fans)

Cross promotion in IDW’s monthly titles (Circulation over 350,000)

Expanded website initiatives

Trade show promotion: C2E2 2018, San Diego Comic Con 2018, New York Comic Con 2018, Emerald City Comic Con 2019 and more.

Author appearances at library conferences (ALA Midwinter, ALA Annual, TLA) and book fairs (Miami, National Book Festival, Southern Festival of Books, etc)

Publicity: Digital review copy made available to 3000 industry and press contacts

Author and artist interviews, and exclusive content reveals in comics media (Bleeding Cool, CBR, Newsarama, etc.)

National Media Push

Advance copies mailed out for review: Heavy focus on Entertainment sites

Author Website:

Author Social Media: @AllredMD

“Tracy’s sarcastic quips and sardonic asides contrast nicely with the colorful, exaggerated artwork.” -Major Spoilers

“The Allreds and Rich Tomasso have done an amazing job bringing Dick Tracy into the modern world. They kept the essence of the character true, while throwing in an interesting science fiction twist. This is a caper that all Dick Tracy fans need to add to their collection.“ -Adventures in Poor Taste

”A real blast from the past, Dick Tracy: Dead or Alive is a fun and well constructed reintroduction of the crime fighter for a new audience.“ -Newsarama

“Delivers a knockout finale that any neo-noir fan would absolutely love! The most iconic comic-strip heroes of all time hits the landing in an eye-popping reboot!” -Villain Media

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