AUTHOR PLATFORM: With nearly 1 million followers on Pinterest and 17,000 followers on Instagram, a very successful handmade women’s accessories and home goods online store, and a new brick-and-mortar store in downtown Seattle, Moorea Seal’s star is on the rise.
HOT CATEGORY: Journals have been a great category for us and this promises to be a perfect addition that brings in a new demographic of younger women.
DEMAND: The 52 Lists Project (where Moorea posted a weekly list prompt and her response on her blog, encouraging readers to write back with their own list) is Moorea’s most popular blog project, and her followers and fans keep asking when more list prompts are coming out. With 75 percent new lists and all-new photos and illustrations, this journal is sure to deliver what her fans want.
INSPIRATIONAL AUTHOR: Moorea’s philosophy is “do good, do great,” and she donates 7 percent of her store’s profits to social causes and champions the independent artists she showcases in her store. She combines the inspirational message of Oprah plus Ellen’s verve, wrapped up in an aesthetic that’s Anthropologie meets Kinfolk.
MEDIA-FRIENDLY AUTHOR: Moorea has been featured in Sunset magazine, Design*Sponge and Apartment Therapy, among others, and has worked with major brands such as Madewell, P&G, and Gap.
ASPIRATIONAL YET ATTAINABLE AESTHETIC
"Your checklist for making positive changes."
"This beautiful book features 52 prompts that range from the thoughtful to the aspirational."
"Love creating lists? Than this journal is a must have!"
"You can now grab a copy of the gorgeous journal and let the simple weekly prompts guide you through the ups and downs of each season"
—Brit + Co
"Seal’s book goes week by week, season by season, giving you prompts that will get the creative juices flowing."
—The Huffington Post
"Trust us, this will not be another chore to add to your list, but instead, a weekly brainstorming session about what makes you… YOU that you’ll no doubt look forward to."
“The 52 Lists Project is a collection of lists, one for each week of the year, that will help a recent grad find beauty, creativity, and joy to help make their dreams become a reality.”
"A list for each week of the year nurtures joy, creativity and self-expression! Who wouldn't want that in their lives?"
“A gorgeous journal is for list lovers.”
—The Triplet Farm
“A journey of self-reflection.”
“I have been filling [it] out all year and absolutely love it.”
—Sweet Violet Beauty
—Wolf and Stag
"Taking list-making to a new level and bringing happiness and inspiration along with it!"
—New Day Northwest
"Inspire[s] positive thinking and keep[s] you centered."
—Beauty and Well Being
"This sweet little journal was both beautiful to look at and a fun little way to give myself a 5-minute break."
—Sweatpants + Coffee
“Seal’s book provides a space for a weekly list based on topical suggestions.”
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