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PRHPS Clients Best of the Backlist: Personal Growth

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    Distributor: Penguin Random House Availability: Available On Sale Date:Sep 08, 2015 Carton Quantity:36
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The 52 Lists Project
A Year of Weekly Journaling Inspiration
By (author): Moorea Seal
9781632170347 Diary English General Trade SELF-HELP / Journaling Sep 08, 2015
$16.95 CAD
Active 5.8 x 8.8 x 0.7 in | 0.86 lb 144 pages Sasquatch Books
Based on the popular blog series by Moorea Seal, this bestselling journal is for list lovers. Create 52 lists, one for every week of the year, that will help you discover the beauty, joy, creativity, and power you already have! This gorgeous undated journal of weekly lists will help nurture self-expression and self-development. Each seasonal section includes list prompts, with plenty of space to write your own lists, and challenges to help you take action and make your dreams a reality. With perfectly timed prompts that meet you where you are throughout the different seasons, this journal will open up new avenues of self-knowledge and help you celebrate, enjoy, and take ownership of your life, as each week of the year becomes more thoughtful and vibrant. It comes in a luxurious package full of lush photography, charming illustrations, gold foil, and a velvet ribbon.

Publication History: Hardcover Journal Original

AUTHOR PLATFORM: With nearly 1 million followers on Pinterest and 17,000 followers on Instagram, a very successful handmade women’s accessories and home goods online store, and a new brick-and-mortar store in downtown Seattle, Moorea Seal’s star is on the rise.

HOT CATEGORY: Journals have been a great category for us and this promises to be a perfect addition that brings in a new demographic of younger women.

DEMAND: The 52 Lists Project (where Moorea posted a weekly list prompt and her response on her blog, encouraging readers to write back with their own list) is Moorea’s most popular blog project, and her followers and fans keep asking when more list prompts are coming out. With 75 percent new lists and all-new photos and illustrations, this journal is sure to deliver what her fans want.

INSPIRATIONAL AUTHOR: Moorea’s philosophy is “do good, do great,” and she donates 7 percent of her store’s profits to social causes and champions the independent artists she showcases in her store. She combines the inspirational message of Oprah plus Ellen’s verve, wrapped up in an aesthetic that’s Anthropologie meets Kinfolk.

MEDIA-FRIENDLY AUTHOR: Moorea has been featured in Sunset magazine, Design*Sponge and Apartment Therapy, among others, and has worked with major brands such as Madewell, P&G, and Gap.

ASPIRATIONAL YET ATTAINABLE AESTHETIC

Moorea Seal is a Seattle-based retailer, designer, and online curator who is known for her large following on Pinterest. With a desire to empower women and girls of all ages, she advocates a lifestyle of “Doing Good while Doing Great.” Through her fashion and lifestyle brand, also named Moorea Seal, she gives back 7 percent of all proceeds to nonprofits.

Author Residence: Seattle, WA

Author Hometown: Nevada City, CA + England

Publicity: Outreach to national lifestyle publications, especially those focused on women (O, The Oprah Magazine, Real Simple, Good Housekeeping, Bust, Elle, Glamour, Cosmopolitan, SELF)

Massive blog and website pitch, due to author’s online platform (Refinery 29, Oh Joy!, Design*Sponge, The Everygirl, Glitter Guide, A Cup of Jo)

Guest posts by author and/or excerpts on popular lifestyle blogs like those listed above

Local media coverage in the Seattle area (Seattle magazine, Seattle Met, the Seattle Times

Seattle-area broadcast interviews (KUOW, KIRO)



Author Website: Blog: mooreachats.com Retail store: mooreaseal.com

Author Social Media: Pinterest Instagram Facebook

"Your checklist for making positive changes."
Oprah.com

"This beautiful book features 52 prompts that range from the thoughtful to the aspirational."
Real Simple


Bustle

"Love creating lists? Than this journal is a must have!"
—Woman's World

"You can now grab a copy of the gorgeous journal and let the simple weekly prompts guide you through the ups and downs of each season"
Brit + Co

"Seal’s book goes week by week, season by season, giving you prompts that will get the creative juices flowing."
—The Huffington Post

"Trust us, this will not be another chore to add to your list, but instead, a weekly brainstorming session about what makes you… YOU that you’ll no doubt look forward to."
Domino

“The 52 Lists Project is a collection of lists, one for each week of the year, that will help a recent grad find beauty, creativity, and joy to help make their dreams become a reality.”
—Southern Living


"A list for each week of the year nurtures joy, creativity and self-expression! Who wouldn't want that in their lives?"
Liz Avenue

“A gorgeous journal is for list lovers.”
—The Triplet Farm

“A journey of self-reflection.”
—Bisouselle

“I have been filling [it] out all year and absolutely love it.”
—Sweet Violet Beauty

“Personal.”
—Wolf and Stag

"Taking list-making to a new level and bringing happiness and inspiration along with it!"
—New Day Northwest

"Inspire[s] positive thinking and keep[s] you centered."
—Beauty and Well Being

"This sweet little journal was both beautiful to look at and a fun little way to give myself a 5-minute break."
—Sweatpants + Coffee

“Seal’s book provides a space for a weekly list based on topical suggestions.”
Seattle's Child

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