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PGC Spring 2019 - Consortium Adult

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Intelligent Innovation
By (author): Deepika Jeyakodi By (author): Mirjam Ros
9789063695200 Paperback English General Trade BUSINESS & ECONOMICS / Development / Business Development May 03, 2019
$52.50 CAD
Forthcoming 6.77 x 7.93 x 0.58 in 136 pages Color illustrations throughout BIS Publishers
The present-day business world is competitive, complex, and interconnected. Organizations must innovate to survive. Innovation is an expensive exercise and needs smart people to work on it, those that are not always within your organization. To succeed, many now co-create with others outside their own organization. In innovating jointly, organizations struggle with questions on how to capitalize on bright ideas, how to capture value in a co-created innovation, and how to manage the innovation process itself.

 Intelligent Innovation simplifies and structures innovation management and strategy. Intellectual property, which is at the core of every innovation, is urged to be used as a tool in defining a strategy and managing the innovation. Through three key steps (THINK-STRATEGIZE-ACT), you build an Innovation and IP Strategy.

 UnderThink, six building blocks are identified to help you judge what your organization is, has, or needs for its innovation ambitions. Analyzing these building blocks will enable to construct your innovation and IP strategy.
 InStrategize, an Innovation and IP Matrix presents possible strategies that can be adopted by an organization for an innovation project or a particular product or service. It helps in finding an approach towards innovation partners, capturing the value of innovation and protecting the IP.
 InAct, three key factors that will help implement an innovation and IP strategy are discussed: working your ecosystem, clever contracting and the right innovation attitude. Additionally, this chapter has case studies for practice and some tools that can be used for your own projects and cases.

Deepika Jeyakodi is an aspiring space law practitioner who truly believes that 'somewhere something incredible is waiting to be known'. Deepika is a Commercial & Contracts Officer with Airbus Defence and Space Netherlands since 2015. She has an Advanced LL.M in Air and Space Law from the IIASL, University of Leiden and a Masters in International and Constitutional Law, University of Madras, India. Earlier, Deepika practiced as an Advocate for five years in the Madras High Court. She isalso the co-founder of an India based human rights NGO called Cheer. Deepika and Mirjam won the Best Paper Award at the IACCM Academic Forum in San Diego in 2016 for their paper titled: 'Strategizing IP in Open Innovation'. Sharing their interests in Innovation and IP, both Mirjam and Deepika have been working in their private time and on a personal title on the book 'Playing the Innovation Game' and presenting workshops around the same theme.

For long term success 'it takes two to tango'. That is a strong conviction of Mirjam Ros. People and collaboration are the focal point of her approach: In the end, it's all about people, no matter what business you're in. Challenging my team to perform better than they believe they are able to, that's my everyday responsibility." Mirjam holds a Master in Business Law and in Public Administration & Public Policy. She has twenty years of experience in the aerospace industry, oil & gas and R&D. Her focus areas are: Innovation & Intellectual Property, Business Strategy & Partnering, Human Development and Design Thinking. She works at Airbus since 2008 and is a Director Commercial, Contracts & Legal and member of the Management Team at Airbus Defence and Space in the Netherlands."

"This book is a necessity for anyone engaged in innovation! Not only does it unravel why intellectual property strategies are critical in today's dynamic and uncertain business world, it also offers a comprehensive hands-on approach empowering professionals to immediately revise and enhance their innovation and IP strategies."
- Brian Tjemkes, associate professor in Strategy & Organization, VU Amsterdam

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