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PGC Spring 2019 - Consortium Adult

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23 Innovations in Digital Communication
Move Beyond Speculations and Master Mediated Communication
By (author): Jan Aarts By (author): Sanne Demir By (author): Paul Ketelaar
9789063695187 Paperback English General Trade BUSINESS & ECONOMICS / Industries / Media & Communications Nov 01, 2019
$62.95 CAD
Forthcoming 7.93 x 9.68 x 1.06 in | 1060 gr 256 pages color illustrations and photographs throughout BIS Publishers
23 Innovations in Digital Communication describes, criticizes and evaluates 23 digital innovations that are used in media and communication. Innovations that are not hypes, but that were implemented to reach permanent changes in media and communication. The innovations are supported by testimonials of professionals in the field and the scientific foundation of their mechanism of action. The impact and professional, scientific and social challenges coming with these innovations are discussed.

Reading this book will render deep insights into how innovative digital media can be used to influence buying behavior and decision-making. This book answers questions such as "How do I create a strong brand story?", "What are the effects of serious gaming?", "How can we use VR in our communication?", "How do consumers process emotional stories?" and "Is persuasion profiling unethical?". The answers to these questions are not only based on the authors knowledge and research, but each innovation is also discussed by top experts on that specific innovation.

Dr. Paul E. Ketelaar (The Hague, The Netherlands) is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. His research focusses on digital innovations such as personalized communication and virtual reality. As a teacher he lectures and supervises graduate and master students in Communication Science. He coordinates the commission Professionalization in order to connect students, teachers and alumni in Communication Science. Previously Paul has worked as a market researcher and he has owned a communication agency. He aims to increase cooperation between business and science and makes communication research results generally known in the form of scientific and professional publications. He is a matchmaker between young professionals and the communication branche. Besides that, he is a devoted photographer, storyteller, worldwide traveler and inspiringleader of focus group sessions.

Sanne Demir (Gouda, The Netherlands) works as a brand and communication strategist at one of Netherlands' top advertising agencies N=5, in Amsterdam. She is passionate about stories, emotions and why we do what we do. She obtained a masters degree in Communication Science, at the Radboud University of Nijmegen with a specialization in Communication and Influence. She puts theories about communication and influence in practice on a daily basis, and helps renowned brands to position themselves in the market, create convincing brand stories and use emotional commercials to communicate their values to the world. She also applied her knowledge to a local venue 'So What!?' in Gouda, where she was responsible for their marketing. This was a volunteer job, just as every other job at 'So What!?' Is fulfilled by volunteers - which makes it a special project, with challenges and victories that are different to other organizations. Coming from a multicultural family herself, Sanne has a special interest for other cultures, how they live together and how to communicate with them. Because the world is turning more and more into a 'global village', she looks at brands through the eyes of a multi-cultural society, whenever possible.

Jan (Ammerzoden, The Netherlands) works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year. He studied Communication Science at the Radboud University of Nijmegen to obtain a masters degree in Media and Persuasion. Jan graduated with honors. His skills and affinity for the practice of mediated communication and the science of persuasive media intertwine when he studies the effects of a variety of international brand- and advertising campaigns. Because of his involvement in communication research as well as practice he is the chairman of the commission professionalization of Communication Science at the Radboud University Nijmegen.

"Science and practice need each other to grow. This book brings both perspectives together and gives you an all-round scope of relevant innovations." - Bob Cialdini, Psychologist, author, speaker and professor

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