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Highlights Brochure - Summer 2019 - Clients Green

The Handbook of Chinese Horoscopes
40th Anniversary Edition
By (author): Theodora Lau By (author): Laura Lau Illustrated by: Kenneth Lau
9781623173739 Paperback, Trade English General Trade BODY, MIND & SPIRIT / Astrology / Eastern Jul 02, 2019
$33.95 CAD
Active 6.01 x 8.99 x 1.13 in 480 pages B&W ILLUSTRATIONS THROUGHOUT North Atlantic Books
Do you know which of the twelve animal signs you are? Or how the “animal that hides in your heart” influences your outlook on life? What happens in your chart when your Eastern moon sign meets your Western sun sign? The Handbook of Chinese Horoscopes answers these questions and more.

For forty years, The Handbook of Chinese Horoscopes has remained the classic book on the topic, artfully combining the Eastern lunar calendar with Western, solar-based astrology. You’ll discover how the five elements, four seasons, and the ascendant sign based on the hour of your birth can affect your personality. Read about the 144 relationship combinations to better understand the compatibility of the twelve lunar signs. This revised edition will delight seasoned astrologers and interested novices alike.

BEST-SELLING BOOK ON CHINESE ASTROLOGY: More than a million copies have been sold of this book in eight editions since it was first published in 1979.

UPDATED LANGUAGE, MULTIGENERATIONAL WISDOM: This new edition retains the elegance of Theodora Lau’s writing, balanced with daughter Laura Lau’s fresh, contemporary sensibility.

SUBSTANTIAL, BUT GIFTY: In keeping with North Atlantic Books’s mission, this book works as a comprehensive reference guide, but with its attractive design and charming use of 24 calligraphy and woodcut illustrations, will also be a wonderful gift to give and receive at major events: birthdays, engagements, weddings, and the birth of a child.

ASTROLOGY IS A THING: The popularity of astrology, tarot, and other nonconventional means of enhancing intuitive wisdom among millennials has been noted in articles in the New York Times, The Atlantic, and other mainstream publications. This edition of The Handbook of Chinese Horoscopes will appeal to a new generation of readers who want to learn about the traditional Asian zodiac.

THEODORA LAU has authored The Handbook of Chinese Horoscopes, Best-Loved Chinese Proverbs, The Chinese Horoscopes Guide to Relationships, and Chinese Horoscopes for Your Child. First published in 1979, Theodora’s book The Handbook of Chinese Horoscopes has been translated into over 17 languages and her books have introduced many topics of Chinese culture to readers all over the world. She was born in Shanghai and later moved to southern California with her husband, Kenneth Lau, whose calligraphy and woodcut illustrations adorn the pages of the book. LAURA LAU, Theodora Lau’s daughter, lives in Los Angeles.

Author Residence: Los Angeles

Author Hometown: Shanghai, China

Marketing: Goodreads giveaway

Amazon Vine campaign

Consumer review campaign

Digital marketing campaign

Featured title in NAB marketing

Publicity: Advance review copies

Review campaign

Targeted outreach to: new age market, millennials

Print and online outreach

“Everything is set out so clearly, is written so well and is so easy to follow that one finds getting into Chinese horoscopes as easy as getting into jeans.”
—The Sunday Times, UK

“This book has stood the test of time.”
—Prediction Magazine

“Brilliant examination of the Chinese horoscope.”
—Lisa See, author of Snow Flower and the Secret Fan 

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