Music videos make up much of the video content we consume online, e.g. Vevo estimates that there are 25 billion monthly views of music videos on YouTube, totalling 1.010 billion hours, with 400 million people watching.
Author wrote her PhD thesis on music video, and has first-hand experience of the music industry from her time as vocalist of the band Schoolyard Heroes, who were signed to major label Island Records from 1999-2009.
Offers a much needed analysis of music videos in relation to gender and sexuality, along with unique insight into how music videos are made.
Promoted with a publicity campaign including music, literary and academic outlets, and a large event at the ICA in London, plus digital/social campaign using content from the music videos covered in the book.
“A tender and corporeal autobiography of what it means to express yourself as a female musician when everything feels bound by the playful but taut restrictions of love, sex and power… a (very good) Girl In A Band story and a theory book.”
— Hannah Ewens, Noisey
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