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The LEGO Book, New Edition
with exclusive LEGO brick
By (author): Daniel Lipkowitz
9781465467140 Mixed media product English General Trade ANTIQUES & COLLECTIBLES / Toys Oct 02, 2018
$32.00 CAD
Active 9.31 x 11.06 x 1.5 in 280 pages DK
Celebrate and explore the incredible story of LEGO® and its much-loved bricks, sets, minifigures, movies, games, and more with this updated and expanded edition. Plus, comes with an exclusive printed LEGO brick!

Take a dazzling visual tour through all the groundbreaking moments in LEGO history, from the company’s humble beginnings in a carpenter’s workshop to the invention of the iconic LEGO brick and LEGO minifigure, through to the stunning toys, video games and movies of today, including LEGO® Star Wars(TM), THE LEGO® NINJAGO® MOVIE(TM), and LEGO® Dimensions.

This special edition of The LEGO® Book has been fully updated and expanded with the latest LEGO sets and fascinating facts to commemorate the 60th anniversary of the LEGO brick and the 40th anniversary of the minifigure. Go behind the scenes to learn how LEGO bricks are made; find out how amazing fan creations become real-life LEGO sets, and marvel at how LEGO bricks made it to the computer screen and the big screen. Created in full collaboration with the LEGO Group, The LEGO® Book is a treasure trove for LEGO fans of all ages.

LEGO, the LEGO logo, and the Brick and Knob configurations are trademarks of the LEGO Group.

©2018 The LEGO Group.

This very special edition comes with an exclusive 60th anniversary printed brick.

20 percent of the book has all-new content—there are 52 pages of brand-new content, covering the latest themes (such as LEGO® NEXO KNIGHTS(TM) and LEGO® DC Comics(TM) Super Heroes Girls), movies (THE LEGO® MOVIE, The LEGO® Batman Movie, THE LEGO® NINJAGO® MOVIE(TM)), LEGO® Ideas sets, LEGO® BOOST coding and building app, and the LEGO® Dimensions video game.

A further approx. 40 percent of the book will be updated with all-new fascinating facts, an expanded timeline, and expanded updates on long-standing themes such as LEGO® Star Wars(TM), LEGO® Minifigures, and LEGO® City.

The book comes with an exclusive printed brick to celebrate the 60th anniversary of the LEGO brick.

A stunning visual overview of the LEGO Group’s history and its toys, games, movies, LEGOLAND® parks, and more, created in collaboration with the LEGO Group and fully updated for 2018.

2018 is the 60th anniversary of the LEGO brick. The LEGO Group will be marking this celebration with fun activities, with a focus on the LEGO brand rather than specific themes.

The LEGO Group was founded more than 80 years ago and has created popular toys for generations. In 2017, the LEGO Group was named the most powerful brand in the world, demonstrating the lasting appeal of the company.

The first edition of The LEGO® Book was a no. 10 New York Times bestseller.

A timeline highlights key moments in LEGO history.

Feature spreads focus on groundbreaking achievements and iconic design, such as the LEGO brick, the LEGO minifigure and the LEGO wheel.

Includes fascinating historical photographs from the LEGO Group’s archives.

“Sets to remember” offer a nostalgic look at favorite sets.

Daniel Lipkowitz is a senior writer and story developer at the LEGO Group. His writing has appeared in LEGO Club Magazine as well as LEGO Master Builder Academy, and his characters and storylines regularly appear in new LEGO themes and animated LEGO films. He is the author of The LEGO Ideas Book, LEGO Awesome ideas, and Lego Play Book: Ideas to Bring Your Bricks to Life.

Marketing: Strategic asset releases (exclusive red brick)

Event marketing

Holiday promotion

Strategic asset releases

National consumer advertising campaign

Digital advertising campaign

Cross-promoted with other licensees

E-Newsletter feature

Social media campaign across all platform



Publicity: TV/Radio tour

National consumer press outreach

Holiday roundups

Fan site/blog giveaway

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