Most in-depth redesign since the series launched in 1993; based on extensive global consumer research, which showed that new and existing consumers love DK’s travel advice but want it in a more inspirational package
Expertly curated travel content in a beautifully practical package to accentuate the benefits of a guidebook over an unwieldy online experience
Part of a major relaunch of DK Eyewitness award-winning, regularly updated travel guides
Inspirational front section showing off the best Thailand has to offer through the eyes of the travelers themselves
DK Eyewitness Travel is the Silver Award-Winning Guidebook Series as voted by the Wanderlust Reader Travel Awards 2018
DK Eyewitness Travel is the No. 2 travel guide publisher in 2018 YTD (Source: Nielsen Bookscan)
What’s New in this Edition:
These completely redesigned guides are for people who have booked their travel and accommodation and are looking for the next step: inspiration and information. The all-new structure is simple to use and matches how our readers now travel and use travel content:
Discover—find out what the destination offers and then plan your dream trip
Experience—see and do the things you love
Need to Know—sort the practical stuff: get ready, get around, stay safe
Welcome: A letter from the publisher giving a real flavor of what is special about your chosen destination, and how the guide will help you discover it.
Reasons to Love: Two spreads of gorgeous photography and inspiring text that capture the essence of a destination and all its possibilities: not just the major attractions but its sights, sounds, and experiences, inviting you to delve further into the guide.
Whole Area Map: A double-page map of the entire area covered by the guide, with color-coding in a contemporary palette dividing the destination into manageable chunks for easy orientation on the ground, and to direct you to the corresponding chapter.
Getting to Know: A handy snapshot of each area’s ambience and highlights, enabling you to decide easily where you want to spend your time—we show which areas are best for discovering the culture, nightlife, and markets, and where to find the top sights.
Itineraries: Easy-to-follow walks and drives, from five hours to two weeks, which take you through different areas of the destination, linking the best sights and experiences in a relaxed itinerary to fit your schedule, with food and drink stops en route.
Themes: This is the core of the Discover section: 10-12 beautiful spreads designed to get the traveler excited about their trip and, crucially, to decide that this is the guide for them. The themes cover a mouth-watering array of experiences, serving up inspiration and ideas to make this trip your own: Natural Wonders, Breathtaking Beaches, Incredible Architecture, Renaissance Masterpieces—imagine yourself there!
A Year In: Clearly laid out calendar of events, such as festivals and concerts.
A Brief History: Highly illustrated spreads with an accessible summary of the key historical events.
Area introduction: A concise summary of the area providing historical and cultural context.
Must-Sees: The best sights and experiences in the area, curated by our experts and brought to life with a clean and fresh design, evocative photography, DK’s unique illustrations, insightful descriptions, and detailed maps.
Experience more: All the area’s key attractions, accompanied by vivid images and accessible information: DK’s unique illustrations; concise descriptions; insider tips; snippets of colorful detail; and clearly laid out practical information; plus our pick of the very best cafes, bars, and restaurants.
Walks: Short strolls and longer walks, alongside DK’s classic maps and illustrations, which take you on a leisurely meander through the area, with plenty of opportunities for sampling the local food and drink along the way.
NEED TO KNOW
Before You Go, Getting There, Getting Around, and Practical Information
“This [DK Eyewitness Travel: Top 10] might be the best traveling companion to throw in your pack. It’s a slim and sleek overview… loaded with practical and useful content.” — Gadling.com
“Known… for its four-color maps, photos and illustrations, the [DK] Eyewitness Guides are extremely user-friendly for travelers who want their information delivered in a concise, visual way.” — Chicago Tribune
“The best option… Color photos, maps, and diagrams bring the place to life.” — The Philadelphia Inquirer
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