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Orca Fall 2019 (June-December)

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Orca Currents
Kung Fu Master
By (author): Marty Chan
9781459822467 Paperback, Trade English Juvenile: Age (years) from 9 - 12, Grade (CAN) from 4 - 7, Grade (US) from 4 - 7, Reading age from 9 - 12 JUVENILE FICTION / Social Themes / Self-Esteem & Self-Reliance Aug 27, 2019
$9.95 CAD
Active 4.25 x 7 x 0.31 in 144 pages FSC certified – mixed sources C016245 Orca Book Publishers
Jon loves his new celebrity status.

Everyone assumes that because he's Chinese, Jon Wong must be good at math and science and a first-class nerd. No matter how hard he tries, he can't seem to shake the stereotypes. After a kung fu action movie, Jon and his best buddy pretend to be martial-arts warriors. Word soon spreads that Jon is a kung fu master, and the kids begin to treat him differently. Rather than correct the mistake, Jon plays up the role and basks in the positive attention from his classmates. But when the school bully challenges him to prove his skills, Jon must figure out a way to somehow keep his status as the cool kid. Without getting pulverized.

Marty Chan is an award-winning author of dozens of books for kids and plays for adults. He tours schools and libraries across Canada, using storytelling, stage magic and improv to ignite a passion for reading in kids. He lives in Edmonton.

Key Selling Points
The humor in the book opens the door to talk about cultural stereotypes without sounding preachy.
The book features a Chinese protagonist.
The recent resurgence of Bruce Lee’s popularity in pop culture may connect kids who want to read books with kung fu.
This is the author’s return to cultural comedy since The Marty Chan Mystery series, which librarians and teachers have used for the last decade.
This book taps into the inner gawky teen who would do anything to fit in.

Marketing and Promo Plans

Print and online advertising campaigns
Promotion at national and regional school, library and trade conferences
Planned appearance at local writers festival
Extensive ARC distribution, including NetGalley
Blog post and social media promotion
Outreach in Orca newsletter

“Chan’s engaging story will teach children a valuable lesson in humility, the acceptance of one’s own limitations, and the importance of valuing oneself.” - CM: Canadian Review of Materials

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