The Moon Juice Manual
The Complete Adaptogenic Guide to Un-Stressing
HEALTH & FITNESS / Alternative Therapies
May 05, 2020
7.38 x 9 in
4C PHOTOS THROUGHOUT
A practical and delicious field guide to cooking and healing with adaptogens from wellness expert and former chef Amanda Chantal Bacon, founder of Moon Juice and author of The Moon Juice Cookbook.
In The Moon Juice Manual, Amanda Chantal Bacon lays out the blueprint for the next level of mind/body health. This quintessential guide to adaptogens, the stress-busting super-herbs and -mushrooms that Bacon introduced to the wellness world with her cult-followed Moon Dust collection. As the name suggests, adaptogens are plants that can help us adapt to and protect us from the daily stress of modern life. From cordyceps (a mushroom to elevate energy and libido) to ashwagandha (a shrub to tame anxiety and reduce inflammation), adaptogens are a powerful, edible antidote to today’s stressed-out, high-speed world.
A plant-fueled survival guide to modern life, The Moon Juice Manual explains the way chronic stress impacts the mind and body and provides simple and delicious ways to incorporate adaptogens into daily life. The book offers prescriptive recommendations and functional recipes for optimizing beauty, brain, spirit, sex, sleep, or mood. Readers will understand how to make grain-free and practical recipes with adaptogens along with easy decadent treats like Horny Goat Weed Brownies and Schisandra Sleeping Beauty Balls. The Moon Juice Manual makes cooking and healing with adaptogens fun, approachable, and truly transformative.
Easy to navigate: The book is organized into six categories where readers may need a boost (Beauty, Brain, Power, Sex, Spirit, and Dream).
Media darling: Moon Juice has more than 230,000 Instagram followers and the ear of every health, beauty, and fashion editor in town. Bacon is supremely well-connected and a powerful influencer in the wellness space. She’s been featured in profiles everywhere from The New York Times to Forbes.
On-trend hook: Adaptogens are the latest trend among the self-care set and they are the centerpiece of the Moon Juice brand. Bacon brings adaptogens down to earth with explanations of their everyday utility.
Influencer support from Goop, Alice Waters, Mark Hyman
Pre-order campaign with swag and incentives
Giveaways with Moon Juice products
Newsletter support from MBG and Goop
Social ads and Google ads
Major Magazine features - Elle, T magazine, NY Mag, etc.
Health websites and newsletters: Goop, MBG, Well & Good
National TV: Today Show
Local TV in NY and LA
Events in LA and NYC: Soho House, CAP Beauty, ABC Home & Carpet
Lifestyle, design and pop culture websites
Food and Wellness Radio and Podcasts
Author Website: moonjuice.com
Author Social Media: instagram.com/moonjuice