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Penguin: Avery Fall 2019

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The Moon Juice Manual
The Complete Adaptogenic Guide to Un-Stressing
By (author): Amanda Chantal Bacon
9780593083963 Paperback, Trade English General Trade HEALTH & FITNESS / Alternative Therapies May 05, 2020
$34.00 CAD
Forthcoming 7.38 x 9 in 224 pages 4C PHOTOS THROUGHOUT Avery
A practical and delicious field guide to cooking and healing with adaptogens from wellness expert and former chef Amanda Chantal Bacon, founder of Moon Juice and author of The Moon Juice Cookbook.

In The Moon Juice Manual, Amanda Chantal Bacon lays out the blueprint for the next level of mind/body health. This quintessential guide to adaptogens, the stress-busting super-herbs and -mushrooms that Bacon introduced to the wellness world with her cult-followed Moon Dust collection. As the name suggests, adaptogens are plants that can help us adapt to and protect us from the daily stress of modern life. From cordyceps (a mushroom to elevate energy and libido) to ashwagandha (a shrub to tame anxiety and reduce inflammation), adaptogens are a powerful, edible antidote to today’s stressed-out, high-speed world.

A plant-fueled survival guide to modern life, The Moon Juice Manual explains the way chronic stress impacts the mind and body and provides simple and delicious ways to incorporate adaptogens into daily life. The book offers prescriptive recommendations and functional recipes for optimizing beauty, brain, spirit, sex, sleep, or mood. Readers will understand how to make grain-free and practical recipes with adaptogens along with easy decadent treats like Horny Goat Weed Brownies and Schisandra Sleeping Beauty Balls. The Moon Juice Manual makes cooking and healing with adaptogens fun, approachable, and truly transformative.

Easy to navigate: The book is organized into six categories where readers may need a boost (Beauty, Brain, Power, Sex, Spirit, and Dream).

Media darling: Moon Juice has more than 230,000 Instagram followers and the ear of every health, beauty, and fashion editor in town. Bacon is supremely well-connected and a powerful influencer in the wellness space. She’s been featured in profiles everywhere from The New York Times to Forbes.

On-trend hook: Adaptogens are the latest trend among the self-care set and they are the centerpiece of the Moon Juice brand. Bacon brings adaptogens down to earth with explanations of their everyday utility.

40-plus recipes

Amanda Chantal Bacon is an author, entrepreneur, and maverick in the plant-based movement. Bacon began researching medicinal plants in 2006 and introduced the first Moon Juice to Venice, California, in 2011. By merging success with ingredients known for their health and beauty benefits to her culinary training under seminal chefs like Alice Waters, Bacon built a cult and celebrity following for the brand. Now a leader in the global wellness revolution, Moon Juice has three L.A. shops, a thriving direct-to-consumer business, and a comprehensive collection of adaptogenic supplements and skincare products distributed worldwide by retail partners such as Sephora, Net-a-Porter, Nordstrom, and Barneys. Bacon has been featured in high-profile publications, including The New York Times, Forbes, and Vogue. Her The Moon Juice Cookbook was published in 2016.

Author Residence: Los Angeles

Author Hometown: New York City

Marketing: Marketing:

Influencer support from Goop, Alice Waters, Mark Hyman

Pre-order campaign with swag and incentives

Adaptogen sell-sheet.

Giveaways with Moon Juice products

Newsletter support from MBG and Goop

Social ads and Google ads



Publicity: Publicity:

Major Magazine features - Elle, T magazine, NY Mag, etc.

Health websites and newsletters: Goop, MBG, Well & Good

National TV: Today Show

Local TV in NY and LA

Events in LA and NYC: Soho House, CAP Beauty, ABC Home & Carpet

Lifestyle, design and pop culture websites

Food and Wellness Radio and Podcasts



Author Website: moonjuice.com

Author Social Media: instagram.com/moonjuice
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