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Penguin: Portfolio & Sentinel Fall 2019

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Personality Isn't Permanent
Break Free from Self-Limiting Beliefs and Rewrite Your Story
By (author): Benjamin Hardy
9780593083314 Hardcover English General Trade BUSINESS & ECONOMICS / Motivational Jun 16, 2020
$36.00 CAD
Forthcoming 5.5 x 8.25 in 272 pages Portfolio
Psychologist and motivational blogger Benjamin Hardy, PhD, shows you why self-transformation is easier to achieve than you think, at any stage of life.

If you have ever taken a test to identify your “personality type”, like the Myers-Briggs or Enneagram, you might be surprised to learn that such tests are not only unscientific, but are holding you back. The truth is, there’s no such thing as a personality “type”, or a “real you” that can only be unearthed through some process of self-discovery.

Instead, your personality is something you can intentionally choose and create. Rather than being defined by the past and trapped in unresolved traumas, you can build your identity and internal narrative to serve the future you desire. In Personality Isn’t Permanent, Dr. Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. He offers practical, motivational advice to help you cultivate the traits and achieve the goals you always dreamed of.

In Personality Isn’t Permanent, you’ll learn:

Why you should never be the “former anything”. Defining yourself by your past successes can be just as damaging to your potential to grow as being haunted by past failures.

How to flip the script on negative memories and view them as something that happened for you, not to you.

How to design a desired vision of your “future self,” and make decisions based on what “they” would want.

How to tap into what psychologists’ call “pull motivation” by narrowing your focus on a single, definable, and compelling outcome.

Why you should consistently put yourself in new situations that can initially be emotionally uncomfortable.

Why you should measure your progress by how much you’ve grown, rather than by what you lack.

Along the way, you’ll hear fascinating true stories of radical self-transformation, like Vanessa O’Brien, who quit her corporate job and went on to obtain Guinness World Records for climbing the tallest mountains in the world; Andre Norman, who became a Harvard fellow after serving a fourteen-year prison sentence; Ken Arlen, who instantly quit smoking by changing his backstory; and Hardy himself, who transcended his childhood in a broken home, surrounded by issues of addiction and mental illness, to get his PhD and build a happy family.

Filled with scientific strategies for reframing your past and designing your future, Personality Isn’t Permanent is your practical guide to transcending your limitations and becoming the person you always wanted to be.

MASSIVE READERSHIP: Benjamin Hardy’s Medium blog has over 210,000 followers, and is a top writer in their self-improvement, business, and productivity categories. He has 335,000 email subscribers.

STRONG TRACK: Hardy’s last book, WILLPOWER DOESN’T WORK, has sold over 30,000 hardcover copies since March 2018.

AUTHOR NETWORK: Hardy is well-connected in the world of productivity and personal development authors, with close ties to authors like Ryan Holiday and Jeff Goins.

Benjamin Hardy is an entrepreneur and the author of Willpower Doesn’t Work. He is a motivational speaker and one of the most popular bloggers on, and was the most-read Medium blogger in 2016. His work has been featured on Forbes, Psychology Today, Fortune, and Mashable. He received his PhD in organizational psychology from Clemson University. He lives with his wife and five children in Orlando, Florida.

Author Residence: Orlando, FL

Author Hometown: Salt Lake City, UT

Marketing: Online advertising 

Preorder cmpaign 

Promotion on Medium and LinkedIn

Assessment and other incentives for influencer campaign 

Publicity: National pulbicity in self help, lifestyle and career media 

Major podcast campaign 

Targets NPR radio campaign 

Tie in with lecture schedule 

Bylined articles and oped at launch 

Feature Website:

Author Website:

Author Social Media: Medium 216k, Twitter 18.7K; LinkedIn 10K

“This is a generous, empowering and purposeful book. If you’re ready, it will help you unlock a future that you may have been brainwashed into believing wasn’t possible. Worth sharing a copy with someone you care about.” 
—Seth Godin, author of This Is Marketing 
Personality Isn’t Permanent is possibly the best self-help book I’ve ever read, and a book that will redefine the genre. After this book, it’s no longer good enough to talk about untested theory—Hardy backs everything up with both amazing stories and cutting edge, tested science, while still making it actionable to anyone. Best part: this is the book that destroys all the useless personality test peddlers that infect the world.“ 
—Tucker Max, author of I Hope They Serve Beer in Hell
”In Personality Isn’t Permanent, Hardy crushes an outdated paradigm and gives you the process to create a bigger, bolder future.“ 
—JJ Virgin, author of The Virgin Diet
”Ben Hardy is proof of what he writes about. He keeps getting better and better—and so can you.“
—Ryan Holiday, author of Stillness is the Key
”For those looking to up their game, Personality isn’t Permanent is more than a hopeful and fascinating read, it is utterly applicable. In the crowded genre of self-help/business, Benjamin Hardy’s book is a game changer.“
—Richard Paul Evans, author of The Christmas Box
Personality Isn’t Permanent beautifully illustrates why people get stuck and provides a science-based process to help you transform yourself and your life. This is required reading for anyone who wants to improve their self-awareness and success!” 
—Dr. Tasha Eurich, author of Insight 
Personality Isn’t Permanent is a supremely brilliant work and a must read. You can rewrite your story."
—Glenn Morshower, award-winning actor, producer and director

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