Personality Isn't Permanent
Break Free from Self-Limiting Beliefs and Rewrite Your Story
BUSINESS & ECONOMICS / Motivational
Jun 16, 2020
5.5 x 8.25 in
Psychologist and motivational blogger Benjamin Hardy, PhD, shows you why self-transformation is easier to achieve than you think, at any stage of life.
Does your past determine who you are? Past experiences and traumas can trap people in unhealthy attitudes and behaviors, but organizational psychologist Dr. Benjamin Hardy shows you why that doesn’t have to be the case. Rather than being defined by the past, a person’s internal narrative can be based on their desired future. They can set committed goals, craft their identity to match those goals, and then act consistently to meet those goals. In due process, their internal identity will evolve into their external personality.
Hardy draws on both psychological research and practical, motivational advice, to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging.
In Personality Isn’t Permanent, you’ll learn:
Why you should never be the “former anything”. Defining yourself by your past successes can be just as damaging to your potential to grow as being haunted by past failures.
Why regularly putting yourself in new and unfamiliar situations is the best way to create personality change.
Why you should measure your progress by how much you’ve grown, rather than what you lack.
How adopting a persona can boost your confidence and help you accomplish things that might otherwise feel “out of character” for you.
How focusing on your physical health can help you achieve personality change - because personality is shaped in the mind and the body.
Along the way, you’ll hear fascinating true stories of radical self-transformation, from Dean Karnazes, who quit his corporate job and began a running career after a spontaneous 30-mile run on his 30th birthday; Josh Waitzkin, a teen chess prodigy who trained himself to become a world-class long-distance swimmer after a near-drowning experience; and Hardy himself, who transcended his childhood in a broken home, surrounded by issues of addiction and mental illness, to get his PhD and build a happy family.
Featuring a “Personality Quiz” that is future-focused and vision-driven, Personality Isn’t Permanent is your practical guide to transcending your limitations and becoming the person you always wanted to be.
MASSIVE READERSHIP: Benjamin Hardy’s Medium blog has over 210k followers, and is a top writer in their self-improvement, business, and productivity categories. He has 335,000 email subscribers.
STRONG TRACK: Hardy’s last book, WILLPOWER DOESN’T WORK, has sold over 30,000 hardcover copies since March 2018.
AUTHOR NETWORK: Hardy is well-connected in the world of productivity and personal development authors, with close ties to authors like Ryan Holiday and Jeff Goins.
Marketing: Online advertising
Promotion on Medium and LinkedIn
Assessment and other incentives for influencer campaign
Publicity: National pulbicity in self help, lifestyle and career media
Major podcast campaign
Targets NPR radio campaign
Tie in with lecture schedule
Bylined articles and oped at launch
Feature Website: www.benjaminhardy.com
Author Social Media: Medium 216k, Twitter 18.7K; LinkedIn 10K