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National Geographic Books Fall 2019

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National Geographic Backyard Guide to the Birds of North America, 2nd Edition
By (author): Jonathan Alderfer By (author): Noah Strycker
9781426220623 Paperback, Trade English General Trade NATURE / Birdwatching Guides Oct 15, 2019
$28.99 CAD
Active 5.39 x 8 x 0.57 in 256 pages 150 COLOR PHOTOGRAPHS 150 MAPS, 400 ILLUSTRATIONS National Geographic
Geared to the casual and experienced birdwatcher alike, this completely revised guide to 150 of the most common and interesting birds in North America provides the perfect way to appreciate the feathered friends outside your window, along with the tools you need to cultivate them wherever you live.

This comprehensive and beloved guide reveals the most ubiquitous and remarkable species of North American birds, clearly organized by family and paired with identification tips, behavior, vocal descriptions, and more. The new edition features a “Backyard Basics” section from the world’s most prolific birdwatcher, Noah Strycker, with tips on attracting and feeding your favorite birds and creating bird-friendly landscapes. Also included are updated descriptions of 150 common North American species, paired with comprehensive range maps, as well as lush indentification artwork and bite-sized facts. With new contributions from Strycker and a modern redesign, the second edition of this perennial favorite will appeal to new and experienced bird enthusiasts alike.

NOTED AUTHORS: Jonathan Alderfer is an artist and editor who has contributed to National Geographic’s most popular bird guides. Noah Strycker is a record-breaking birder at large, as well as a noted magazine and book author who excels in interpreting ornithology for a popular audience.

UPDATED SCIENCE: The fully revised text covers all new discoveries, including species splits and profound changes in taxonomy. Maps have been updated to reflect new species range and distribution.

ONE-OF-KIND FEATURE: An indispensable visual index of all 150 species, offered by no other guides on the market, appears on the inside front and back laminated covers, making identification a snap.

JONATHAN ALDERFER is a nationally known bird artist and author who has worked on a number of National Geographic’s birding books. His previous titles for National Geographic include Field Guide to the Birds of North America, Field Guide to the Birds of Eastern North America, Field Guide to the Birds of Western North America, Illustrated Birds, Birding Essentials, and Complete Birds of North America.

NOAH STRYCKER is an associate editor of Birding magazine and the author of several books. He has studied birds worldwide and works as a guide on expedition cruises to Antarctica and the Arctic, spreading the inspiration of birds from pole to pole. In 2015, during a quest spanning 41 countries and all seven continents, he set a world record by seeing 6,042 species of birds—more than half the birds on Earth—in one year. Strycker writes, lectures, and lives near Eugene, Oregon, between field seasons.

Author Residence: Edgecomb, ME/Eugene, OR

Marketing: ONLINE

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Featured title at BEA and ALA

Cross promotion with author platforms

Publicity: PUBLICITY

Outreach to birding publications, websites, and podcasts

Blog tour

Quotes from five-star consumer reviews of the first edition:

Superior product: “As someone who previously relied on Audobon Society books, this one is hands-down a must have for those with feeders.”

Tons of info: “There are so many extras in the book that I did not even know were in it when I bought it. I bought this for my Mom and she has told me several times that this is the best birding book she has ever had.”

Perfect gift: “My wife often says while reading the book, ’I didn’t know that!’ The look on her face is worth 100 times more than the reasonable cost of this book!”

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