STRONG SALES HISTORY: Dan Buettner is one of National Geographic’s top selling authors. His books have been New York Times bestsellers, and have sold more than 500,000 copies.
INCREDIBLE AUTHOR PLATFORM: Millions of people in American Blue Zones cities know Buettner’s work, providing a strong basis for preorders. Buettner also maintains a strong social media following and has worked with organizations like Gallup, Google, and the United Nations, providing built-in opportunities for corporate and special sales.
POPULAR CONTENT: Recipe content has been a big draw on the Blue Zones social communities. Posts with recipes and food content reach between 22K and 82K followers each, and are particularly popular with women between the ages of 55 and 64, a key book-buying demographic.
STRONG CROSS-PLATFORM POTENTIAL: The Blue Zones Kitchen is a strong source of unique digital content. The topic is perfect for conversion into a National Geographic bookazine, as with Blue Zones: The Science of Living Longer (280,000 total sales between original edition and a 2018 reissue).
NATIONAL MEDIA ATTENTION: With past best-selling success, Buettner has been able to land national media promotion, including multiple multipart series on Today. This book will continue the trend, with opportunities for lifestyle interviews and cooking demonstrations.
GROWTH OPPORTUNITY: While Buettner’s audience is already large, a cookbook offers a unique way to increase his audience through easy-to-use recipes that appeal to a mass audience.
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