UBIQUITOUS TOPIC: An estimated 1.8 billion photographs are taken EVERY DAY on smartphones, DSLRs, handheld cameras, and more.
BRAND RECOGNITION: No publisher says “photography” better than National Geographic, an asset elegantly reflected in this book’s accessible design, relatable tone, and inspiring sample photos.
CHARISMATIC AUTHOR: A top-selling instructor with The Great Courses, Sartore is clear, knowledgeable, and charming.
ROOM IN THE MARKET: There is only one similar photography book on the market, by DK (see comp titles), with more than 120K sold. Its second edition, out in 2016, sold more than 20K in 2017.
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