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Search Press, Fall 2019

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Crewel Embroidery
7 Enchanting Designs Inspired by Fairy Tales
By (author): Tatiana Popova
9781782217220 Paperback, Trade English General Trade CRAFTS & HOBBIES / Needlework / Embroidery Mar 03, 2020
$34.95 CAD
Forthcoming 8.5 x 11 in 160 pages Search Press
A magical collection of modern crewelwork embroidery designs inspired by fairytales.

Embroidery enthusiasts all over the world have been discovering the exquisite work of renowned Ukrainian embroiderer, Tatiana Popova. In this beautiful book she shows the reader how to create stunning crewelwork embroideries inspired by traditional fairytales, including The Wizard of Oz, Karolcia, the Wild Swans and Cinderella.

This magical collection takes as it central theme a magnificent embroidery depicting the ’Tree of Happiness’. Each part of the embroidery is then explored in detail through stitch diagrams, explanations of the threads used, and alternative ways of working. There are seven wonderful designs in total, each dedicated to one of Tatiana’s favourite fairytales, and all illustrated with gorgeous photographs and informative diagrams.

In total, over 90 stitches are described in the book, all worked using stranded cotton and cotton pearl thread rather than traditional crewel wool, which gives the embroideries a fresh, modern appeal. Whether you are new to embroidery or an experienced embroiderer looking for inspiration and expert guidance, Tatiana’s beautiful book is one you will turn to again and again.

Author is internationally recognised as one of the top embroiderers in the world.

A highly visual book, packed full of photographs and diagrams explaining in detail the techniques and stitches used.

Includes 7 gorgeous designs and over 90 stitches.

Tatiana Popova is a Ukrainian embroiderer who specialises in silk ribbon work, creating pieces that emanate elegance with their classic designs, luscious colour and artfully realistic flowers.

She learnt to stitch at an early age, inspired by her mother and grandmother’s embroidery, and for a time pursued her passion for stitching by studying a huge variety of embroidery styles and techniques, both at school and in her own time. Despite her love for embroidery, Tatiana studied to become a florist designer initially. However, soon after graduating from university, she discovered the world of silk ribbon embroidery. It triggered the beginnings of her own own business, Little Owl Smart Crafts Company, producing kits for silk ribbon and crewel embroidery - thus allowing her to create flower bouquets that never fade. Today, Tatiana participates in a number of craft shows all around the world, including the UK, US and Japan, and annually teaches at the Bead&Button Show.

You can find out more about Tatiana and her work via her website, www.owl-crafts.com.

Author Residence: Ukraine

Marketing: Email marketing to libraries and key accounts

Advertising in key craft magazines

Book reviews in Library Journal, Booklist and key sewing and embroidery magazines

Publicity: Press reviews and features in embroidery and needlecraft magazines

Featured projects in embroidery blogs

Review and feature on Mary Corbet’s Needlenthread.com

Advance promotions and reviews in Craft blogs and sites
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