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Soho Press, Fall 2019

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    9781616959685 Hardback, $33.95 CAD 9781616959692 Electronic book text, Reflowable, , EPUB, $9.99 CAD
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    Distributor: Random House, Inc. Availability: On Sale Date: Sep 24, 2019 Carton Quantity: 36 $19.95 CAD
    $15.95 USD
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TAIPEI NIGHT MARKET NOVEL, A 3
99 Ways to Die
By (author): Ed Lin
9781641290883 Paperback, Trade English General Trade FICTION / Mystery & Detective / International Crime & Mystery Sep 24, 2019
$19.95 CAD
Active 5 x 7.49 x 0.74 in 288 pages Soho Press Soho Crime
In Taipei, Taiwan, the kidnapping of a Mainlander billionaire throws national media into a tizzy—not least because of the famous victim’s vitriolic anti-immigration politics.

Jing-nan has known Peggy Lee, a bullying frenemy who runs her family’s huge corporation, since high school. Peggy’s father has been kidnapped, and the ransom the kidnappers are demanding is not money but IP: a high-tech memory chip that they want to sell in China.
 
Jing-nan feels sorry for Peggy until she starts blackmailing him into helping out. Peggy is worried the kidnappers’ deadline will pass before the police are able to track down the chip. But when the reluctant Jingnan tries to help, he finds himself deeper and deeper in trouble with some very unsavory characters—the most unsavory of whom might be the victim himself.

Story Locale: Taipei, Taiwan

Series Overview: Taipei, Taiwan: A young man who runs a dumpling stand in a bustling night market crosses paths with some very dangerous gangsters—including his own uncle.

ARMCHAIR TRAVEL: With plenty of tastes, smells, and sights—you’ll come out of the book dying for a ticket to Taipei to see the night markets and water lily parks for yourself.

CULTURAL SETTING: The title comes from the Double-Ninth holiday, a celebration on the ninth day of the ninth lunar month (“very high in Yang”). Celebration includes “Ying” activities, like drinking chrysantheum tea, to offset the Yang.

CRITICAL DARLING: Author is known for his big-hearted story telling, atmospheric detail, and off-beat sense of humor. He is also a dynamic speaker, and is well-known in the Asian and crime literary community.

Ed Lin is a journalist by training and an all-around stand-up kinda guy. He’s the author of the Taipei Night Market series, Ghost Month and Incensed; his literary debut, Waylaid; and his Robert Chow crime series, This Is a Bust, Snakes Can’t Run, and One Red Bastard. Lin, who is of Taiwanese and Chinese descent, is the first author to win three Asian American Literary Awards. Lin lives in New York with his wife, actress Cindy Cheung, and son.

Author Residence: New York, New York

Author Hometown: New Jersey

Marketing: Co-promotion with the $9.99 “Passport to Crime” of Ghost Month timed to help discovery of this delightful series.

Advertising in CRIMESPREE, MYSTERY SCENE, THE STRAND and digtially with other crime and mystery fiction outlets—both individual to this title and imprint-wide.

Trade prepublication advertising in print and digital venues both individual to this title and imprint-wide.

Promotion on Soho social media, newsletters, and www.sohopress.com.



Publicity: International media campaign targeting a wide array of outlets (crime fiction, geopolitical interst in Taipei, and cullinary interest). Ed Lin’s hillarious yet poigniant Taipei Night Market Novels have won him a loyal readership among critics. He has been interviewed about the books on prominent shows like NPR’s Morning Edition and PRI’s To the Best of Our Knowledge.

Author Website: edlinforpresident.com/

Praise for 99 Ways to Die

99 Ways to Die immerses readers in urban Taiwan…Come for the dark world of the night market, and stay for the unpredictable, entertaining characters.” 
—Alfred Hitchcock Mystery Magazine 

“Stellar…Lin effortlessly blends humor, plausible plot twists, and the politics and economics of contemporary Taiwan.”
—Publishers Weekly, Starred Review

“Lin’s books are most appealing for the insider’s look at Taiwanese culture, the motley crew of supporting cast and the multiple laughs per page.”
—BookPage

“Lin takes readers on a whimsical ride along with the reluctant Jing-nan, the overbearing Peggy, and some very shady characters, deftly mixing comedy, mystery, and drama in a page-turning story…This will appeal to readers who enjoy dark comedy, drama, and some very unexpected plot twists.”
—Library Journal

“Top-notch international crime fiction that will have readers dreaming of a visit to the Taipei market.”
—Booklist

“What a wonderful, wild ride this is.”
—The Shawangunk Journal

“It’ll definitely keep you guessing, and it’ll keep you laughing from start to finish.”
—BookBub

“[Lin] twist[s] his crime fiction in marvelous ways that incorporate almost as much humor as the master Donald E. Westlake.”
—Kingdom Books

“Well-plotted.”
—Stop, You’re Killing Me!

Praise for the Taipei Night Market Novels

 
“A stylish, smart thriller for the mind, heart, and gut. Sex, music, history, politics, food, humor, and just a touch of violence and death—you get it all. And when you’re done, you’ll beg for more.”
—Viet Thanh Nguyen, Pulitzer Prize–winning author of The Sympathizer 
 
“A unique blend of tension, charm, tragedy and optimism, with characters you’ll love, and a setting so real you’ll think you’ve been there.”
—Lee Child

“A sidewalk noodle shop in Taipei’s Shilin Night Market during summer’s Ghost Month is the vivid backdrop …The plot twists come fast and furious as the story reaches its climax. Come for the exotic food and fascinating setting; stay for the characters.”
The Boston Globe
 
“Covers Taiwan’s complicated political identity and relationship with mainland China, all during one of the most remarkable times of the year: Ghost Month.”
To the Best of Our Knowledge

“Pure and perfect suspense and a book that is almost impossible to put down.”
Crimespree Magazine 

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