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National Geographic Children's Books, Fall 2019

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DOGGY DEFENDERS
Doggy Defenders: Willow the Therapy Dog
9781426334474 Hardcover English Juvenile: Age (years) from 4 - 8, Grade (US) from P - 3 JUVENILE NONFICTION / Animals / Dogs Aug 13, 2019
$13.99 CAD
Active 8.25 x 8.31 x 0.36 in 48 pages National Geographic Children's Books
Calling Paw Patrol fans and all dog lovers! Follow the real-life adventures of dogs with jobs as they help their communities and save the day.

In this endearing read-aloud picture book, readers meet helping hound Willow, and follow her as she spends an exciting day at work. Gorgeous photography brings to life the true stories of sweet Willow’s role as a therapy dog in Washington, D.C. Simple, lyrical text lets readers journey along as Willow visits patients at a hospital, helps children read at a library pajama party, and brings smiles to people who need them. Young readers will fall for this witty and daring tale of heroism, along with aww-worthy photographs. Good dog, Willow!

Story Locale: Washington, D.C.

Series Overview: Calling Paw Patrol fans and all dog lovers! Follow the real-life adventures of dogs with jobs as they help their communities and save the day. Releases with Doggy Defenders: Stella the Search Dog; Doggy Defenders: Dolley the Fire Dog; and Doggy Defenders: Tiger the Police Dog.

SERIES ABOUT DOGS WITH JOBS! The Doggy Defenders series provides an engaging nonfiction alternative to books featuring licensed characters and the insanely popular Paw Patrol.

AWESOME TRUE TALES: Each book introduces young readers to a courageous real-life canine and its career to create a classic, collectible series.

POTENTIALLY POPULAR FOR PAW PATROL FANS, and there are lots of them.

EXCLUSIVE PHOTOGRAPHY sets this book apart from other early reader titles. Each book features exclusive images of real-life dogs.

REAL-WORLD KNOWLEDGE: Relatable scenes in real-world settings help kids understand the animal therapy profession.

PAPER OVER BOARD format.

PROMOTES EMOTIONAL DEVELOPMENT: Teaches kids about compassion in various settings, applicable to everyday life.

National Geographic Kids inspires young adventurers to explore the world through award-winning magazines, books, apps, games, toys, videos, events, and a website, and is the only kids brand with a world-class scientific organization at its core. This book and series is created by National Geographic contributors, including researchers, photographers, content experts, and educational specialists.

Marketing: ADVERTISING

Kids/parents magazines/websites

Publishers Weekly

Social media campaign

SCHOOL AND LIBRARY

School Library Journal

Booklist

Booklinks

Horn Book

Review copy sent to 200+ top-tier librarians

Submitted for all major awards

MISCELLANEOUS

12-page BLAD



Publicity: PUBLICITY

Book and education trade media

National and regional parenting publications

Children’s book and literature reviewers

Pet/dog print and online media

Children’s booktubers/bloggers

Local media where dogs/handlers reside

Mommy blog giveaway

Radio giveaway

Radio media tour

“A sweet, accessible peek into the life of a real-world working dog.” —Booklist

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