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National Geographic Children's Books, Fall 2019

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Cat Science Unleashed
Fun activities to do with your feline friend
By (author): Jodi Wheeler-Toppen
9781426334412 Paperback, Trade English Juvenile: Age (years) from 8 - 12, Grade (US) from 3 - 7 JUVENILE NONFICTION / Animals / Cats Aug 27, 2019
$17.99 CAD
Active 8.56 x 10.88 x 0.28 in 80 pages National Geographic Children's Books
Discover all about how your amazing feline friend thinks, moves, drinks, stays warm, gets clean, cools off, and more, with dozens of fun science-based activities and experiments.

Unleash the power of science! Have fun with 22 safe and cat-friendly activities that let you work alongside your cat to discover what makes her tick. Learn how catnip affects your kitty and how she can see so well in the dark. Find out what kind of toys your cat loves by making a feather flyer. How does your cat balance so well and always land on all fours? Each activity is paired with step-by-step instructions, clear and interesting scientific explanations, and cool photographs shot specifically for this book. Hands-on activities and fun information for budding scientists prompt further learning and offer a behind-the-scenes look at current feline research. When you are finished with the book you’ll have a vet-worthy profile of the best kitty companion on the planet—yours!

This book is part of the National Geographic Kids Hands-on Science line which makes science fun and accessible.

Story Locale: Worldwide

Series Overview: National Geographic Kids Hands-on Science titles make science fun and accessible with eye-catching photographs, science sidebars, and easy-to-follow instructions.

HOT TOPIC: Cats and pets are high-interest topics, and the pet industry only continues to grow.

CATS ARE AMERICA’S MOST POPULAR PET and part of a multi-billion-dollar industry.

ESTABLISHED AUTHOR: Jodi Wheeler-Toppen does author visits, presents at conferences, and more.

PARTNERSHIP OPPORTUNITIES: Opportunities to explore pet-retail partnerships as well as targeted advertisements to dog magazines and the pet industry.

STEM: Encourages scientific learning in curious kids and reluctant learners alike.

REAL KID SCIENTISTS AND REAL PHOTOGRAPHS: Each activity is kid (and dog!) tested and approved.

JODI WHEELER-TOPPEN is an author of more than 10 science books for children and teachers. A former high school science teacher, with a Ph.D. in science education from the University of Georgia, Wheeler-Toppen is passionate about presenting science as exciting, suspenseful, and understandable. She has written two book for National Geographic, including Dog Science Unleashed and Edible Science: Experiments You Can Eat, which was a Junior Library Guild selection. She also has a series on teaching strategies and activities from the National Science Teachers Association Press.

Author Residence: Atlanta, Georgia

Author Hometown: Savannah, Georgia

Marketing: ADVERTISING

National Geographic Kids magazine

Animal and cat magazines/websites

Google search campaign

SCHOOL AND LIBRARY

Booklist

School Library Journal

Review copy mailed to 200+ top-tier librarians



Publicity: PUBLICITY

Book and education trade publicity

National kids and parenting magazines

Regional parenting publications

Pet/cat media

Children’s book and literature reviewers

Middle grade bloggers

Children’s book YouTubers/vloggers

Back-to-school mommy blog giveaway

STEM media

Radio media tour

“This title, appropriately rife with puns, offers guided activities that will help young ailurophiles understand many of the mysteries behind cat behavior… 
anyone who chooses simply to read will come out with a much deeper understanding that will enrich everyday interactions with their feline friends.”—Booklist

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