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Penguin Random House Canada Young Readers Fall 2019

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Unicorns 101
By (author): Cale Atkinson
9780735265431 Hardcover English Juvenile: Age (years) from 3 - 7, Grade (US) from P - 2 JUVENILE FICTION / Animals / Dragons, Unicorns & Mythical Sep 03, 2019
$21.99 CAD
Active 8.88 x 11.25 x 0.34 in 32 pages FULL COLOR THROUGHOUT Tundra Books
Contained within this picture book is everything you ever wanted to know about the science behind unicorns: biology, history, diet, habitat and more. Join renowned unicorn scientists to learn the facts about this elusive species.

The unicorn is the most noble and beautiful of all the beasts. Colorful and shiny coats, luscious manes that smell of cinnamon, sparkly hooves. But not much was known about this fascinating species…until now.

Top professors working in the field of Unicorn Science have come together for the first time to create this comprehensive guide to the unicorn: Dr. Glitter Pants, Grand Unistorian; Dr. Sprinkle Steed, Doctor of Magic; Dr. Star Hoof, Rainbowmetrics Specialist; and Dr. Sugar Beard, Certified Hornologist. These highly trained scientists will reveal all of the secrets you’ve been dying to find out: What is a unicorn’s horn made of? Why do I never see unicorns? What do unicorns like to eat? And what do unicorn homes look like? (Hint: there are guard’n gnomes, a ball pit and gummi bears growing on trees.)

This book will tell you everything you ever wanted to know about unicorns—and more. But please, handle with care, or you may be seeing sparkles for weeks.

HIGHLY PROMOTABLE AND POPULAR AUTHOR/ILLUSTRATOR: Cale has become more and more of a household name, with almost 20,000 Instagram followers, and received a starred review from Kirkus and lots of advance buzz for his most recent book, Sir Simon: Super Scarer.

HILARIOUS CONCEPT: A seemingly dry and textbook-like take on the most magical of creatures.

TONS OF LAUGHS: Every page contains hilarious details and gags.

CHEERFUL AND APPEALING ART: The art is sophisticated enough to appeal to parents, but fun enough to appeal to kids.

UNICORNS: Unicorns are everything.

CO-PUBLISHER: Doubleday BFYR in the US.

CALE ATKINSON is an illustrator and animator living lakeside with his family in Kelowna, British Columbia. Believing in tea more than sleep, Cale is constantly working on numerous projects. He is the illustrator of many children’s books, including If I Had a Gryphon, and he wrote and illustrated Where Oliver Fits and Sir Simon: Super Scarer and many more. His work can also be found in animated shorts, television and games. He has not met a unicorn…yet.

Author Residence: Kelowna, BC

Marketing: -Fairies vs Unicorns joint activity kit

-Fairies vs Unicorns PRHC YR newsletter

-Paid social advertising

-Book trailer


-Fall preview title

-Consider gift guide

Publicity: -Fairies vs Unicorns joint events

-Fairies vs Unicorns joint media

Author Website:

Author Social Media:

PRAISE FOR Sir Simon: Super Scarer:

“…enough detail in the pictures (made with ’Ghost toots and Photoshop’) to keep readers riveted…Friendship makes the chores (and everything else) more fun.”—Starred Review, Kirkus Reviews

“Part snarky comedy, part feel-good tale, the book offers enough laughs to be a solid readaloud, and its lack of scary moments makes it a good choice for kids who prefer their ghost stories screamfree.”—Publishers Weekly

“A sweet and silly Halloween pick!”—Booklist

Where Oliver Fits:

One of CCBC’S Best Books for Kids & Teens (2018)

“Atkinson’s message on being true to yourself is valuable…. His Photoshop artwork bursts with color and ingenuity.”—Kirkus Reviews

“Find room on the shelves for this picture book, because feeling like you don’t belong is universal…A solid choice for discussion, and one-on-one or small group sharing.”—School Library Journal

“[U]tter eye candy, with primary colours exploding on every page and each puzzle picture more vibrant than the one before…pure joy.”—Quill & Quire

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