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Penguin Random House OMNI Drop-ins March 2019

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High Achiever
The Incredible True Story of One Addict's Double Life
By (author): Tiffany Jenkins
9780593135938 Paperback, Trade English General Trade BIOGRAPHY & AUTOBIOGRAPHY / Personal Memoirs Jun 18, 2019
$21.99 CAD
Active 5.15 x 7.96 x 0.93 in 384 pages Harmony
Beloved for her complete authenticity, raw honesty, and lovable humor, Tiffany Jenkins is the human voice of the opioid epidemic. This is her gripping true story, from her life as an addict, 20 felony charges, and six months in a Florida prison to her eventual sobriety and new life as a mom, wife, and inspiration to millions.

A few years ago, Tiffany Jenkins was detoxing behind bars at a Florida prison, incarcerated on 20 felony charges. Now, she’s clean and sober, a married mother of three. As she found her way in her new life, she started sharing on social media as an outlet for her depression and anxiety. She struck a chord, several of her videos went viral (one with 46million views), and in the past year her following exploded from a few hundred thousand to more than 3 million.

Raw and juicy, compulsively readable and ultimately inspirational, the memoir opens in the Florida women’s prison where Tiffany was incarcerated for 180 days. The memoir flashes back in time to the events that led to Tiffany’s imprisonment (during the time of her active addiction, Tiffany was dating and living with a cop), and moves forward to her eventual sobriety.

Exploding author platform: Starting the year with a following in the hundreds of thousands, Tiffany’s platform is currently exploding, with 3.3m followers across platforms: Facebook: 2.7M; Instagram: 444K; YouTube: 136K

Self-published success: High Achiever was originally self-published in November 2017 with little fanfare. It’s steadily selling (35K copies to date) and has earned 1,965 5-star reviews and her management reports 35,000 copies sold (Bookscan shows the print edition has sold 15,459 copies, moving 150-250 copies a week; ebook sales are 18,797). She hasn’t done a lot to promote the book to her sizable audience.

Built-in author tour: Tiffany is touring 40-50 cities over the next year (on weekends only), drawing crowds of 500-1000, ideal for back of room sales.

Opioid crisis is a major, national issue: This is an up-close look at the world of an opioid addict, a raw and juicy story that that also sheds a light on this major crisis—and, uniquely, offers hope to readers. The first time a recovered opioid addict has connected with an audience on this scale, we expect that Tiffany’s personal story will attract national media. And with its recovery angle, this book will backlist on the self-help shelf.

Tiffany Jenkins writes about motherhood, addiction, marriage, and life on her blog, Juggling the Jenkins, where she has acquired a huge social media following. Her videos receive millions of views. She uses her platform to help and inspire others who are struggling with motherhood, mental health, addiction, and those who just need a good laugh. Her articles have been featured on BLUNTmoms.com, Themighty.com and Thoughtcatalog.com, and her Blog and Facebook page have been covered on several news outlets and television programs. She is currently on a 40-city tour where she speaks about addiction and recovery. She lives with her husband and three children in Sarasota, Florida.

Author Residence: Sarasota, Florida

Marketing: Promotion on author’s website, JugglingtheJenkins.com

Social media promotions

Mailings to special interest groups

Feature on Read It Forward site, social media and podcast



Publicity: National broadcast

National radio and podcast campaigns

Print and online review and feature attention

Author Tour: Boston, MA; Washington DC; Baltimore, MD; Columbus, OH; Milwaukee, WI; Cleveland, OH; Indianapolis, IN; Portland, OR; Seattle, WA; Charlotte, NC; Sacramento, CA; Louisville, KY



Feature Website: jugglingthejenkins.com/

Author Website: jugglingthejenkins.com/

Author Social Media: www.facebook.com/JugglingTheJenkinsBlog/

“Raw, brutal and shocking. Move over, Orange Is the New Black. There’s a new bitch in town.” —Amy Dresner, author of My Fair Junkie

“A great read for fans of Orange is the New Black, this national bestseller provides a shocking and propulsive look into the life of an addict. Tiffany Jenkins never had a good track record with local law enforcement. Addicted to opiates, her list of criminal offenses was over 20 long when she was finally incarcerated. In High Achiever, Jenkins recounts the 120 days she spent in a Florida jail, surrounded by officers who hated her for the way she treated her boyfriend: the Deputy Sheriff in town. Jenkins breaks down the stigma around drug addiction and recovery in her first book, giving readers a story that is both joyous and heartbreaking.” —BookBub.com, “10 Debut Summer Books by Women Everyone Should Read”

 

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