Exploding author platform: Starting the year with a following in the hundreds of thousands, Tiffany’s platform is currently exploding, with 3.3m followers across platforms: Facebook: 2.7M; Instagram: 444K; YouTube: 136K
Self-published success: High Achiever was originally self-published in November 2017 with little fanfare. It’s steadily selling (35K copies to date) and has earned 1,965 5-star reviews and her management reports 35,000 copies sold (Bookscan shows the print edition has sold 15,459 copies, moving 150-250 copies a week; ebook sales are 18,797). She hasn’t done a lot to promote the book to her sizable audience.
Built-in author tour: Tiffany is touring 40-50 cities over the next year (on weekends only), drawing crowds of 500-1000, ideal for back of room sales.
Opioid crisis is a major, national issue: This is an up-close look at the world of an opioid addict, a raw and juicy story that that also sheds a light on this major crisis—and, uniquely, offers hope to readers. The first time a recovered opioid addict has connected with an audience on this scale, we expect that Tiffany’s personal story will attract national media. And with its recovery angle, this book will backlist on the self-help shelf.
“Raw, brutal and shocking. Move over, Orange Is the New Black. There’s a new bitch in town.” —Amy Dresner, author of My Fair Junkie
“A great read for fans of Orange is the New Black, this national bestseller provides a shocking and propulsive look into the life of an addict…. Jenkins breaks down the stigma around drug addiction and recovery in her first book, giving readers a story that is both joyous and heartbreaking.”—BookBub
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