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University of Regina Press Spring 2015

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Finding McLuhan
The Mind / The Man / The Message
9780889773745 Hardcover English Professional/Scholarly SOCIAL SCIENCE / Media Studies May 30, 2015
$150.00 CAD
Active 152.4 x 228.6 x 20.32 mm 304 pages University of Regina Press
In 1965, Tom Wolfe famously asked of Marshall McLuhan: "Suppose he is the oracle of the modern times--what if he is right?" Fifty years later, McLuhan's biographer, his sons, and sixteen scholars explore how McLuhan's predictions have come true.

Jaqueline McLeod Rogers is professor and chair of Rhetoric, Writing and Communications at the University of Winnipeg. 

Tracy Whalen is an associate professor of Rhetoric, Writing and Communications at the University of Winnipeg. 

Catherine G. Taylor is professor of Education and Rhetoric and Communications at the University of Winnipeg.

"As a whole, this text will be a welcome source for enthusiasts of McLuhan's work." -- Jeff Heydon, Canadian Journal of Communication

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