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Millennial Loteria: El Expansion Pack
Created by: Mike Alfaro Designed by: Gerardo Guillén Producer: Blue Star Press
9781944515812 Game English General Trade GAMES & ACTIVITIES / Board Games Oct 29, 2019
$19.99 CAD
Active 5.56 x 8.82 x 0.6 in 20 pages ILLUSTRATIONS THROUGHOUT, 4C Blue Star Press
Millennial Lotería took the world by storm with its hilarious and extremely relatable parody of Lotería, the classic “Mexican Bingo” game.

Now you can take your obsession to the next level and play with up to 20 of your fave followers with this new expansion pack, which includes:

    10 new Millennial Lotería cards (Including 1 special “Shiny AF” card)
    10 extra playing boards
    80 extra bitcoin tokens

OMG IMPORTANT INFO:
This expansion pack only works when combined with the full Millennial Lotería game, which is sold separately. If you don’t own it yet, add it to your cart ASAP!

With this expansion pack, and the original game, now 20 players can play! (the original game allowed 10 players)

Millennial Loteria Game sold 20,000 copies in first four months

Millennial Loteria was featured on Univision, Telemundo, Good Day LA, and San Antonio Living

Creator has 42,000+ loyal social media 42,000 followers

Millennial Loteria was featured on Brit+Co, Huffington Post, Hello Giggles, The Chicago Tribune, Pop Sugar, New York Times, and more

Mike Alfaro is a Writer, Creative Director, and Pop-Culture Fanboy. Born and raised in Guatemala, he moved to California after turning 18 in search of the American Dream. How cliché. Since then, he’s created several successful ad campaigns for major U.S. brands and also launched the viral Instagram account @MillennialLoteria. He is happily married and currently developing a movie based on his experiences as a Hispanic millennial immigrant.

Gerardo Guillén is an award-winning Art Director, musician, and professional pizza lover. Bilingual and bicultural, he was born in El Paso but spent most of his youth in Juárez, Mexico. It was cheaper, but he was also “all about that border life.” He currently has a chill gig as an Associate Creative Director at a boutique ad agency in Los Angeles, where he lives with his wife and two puppies.

Author Residence: Los Angeles, California

Gerardo Guillén is an award-winning Art Director, musician, and professional pizza lover. Bilingual and bicultural, he was born in El Paso but spent most of his youth in Juárez, Mexico. It was cheaper, but he was also "all about that border life." He currently has a chill gig as an Associate Creative Director at a boutique ad agency in Los Angeles, where he lives with his wife and two puppies.

Illustrator Residence: Los Angeles, California

Marketing: Loteria Game Nights: With the initial game, we had successful events (with 100-200 people in attendance at each) in Los Angeles, Chicago, Dallas, San Antonio, and San Diego. The 2019 Tour will add Miami and New York City.

Keynote speaker and booth at Hispanicize Conference in October 2019 (largest Latino influencer conference in the country)

Invited to partner with the Dia De Los Muertos event in San Diego and will promote a sugar skull version of the El Gluten card

Celebrity, and social media influencer campaign

Instagram Countdown: Reveal a new card every week until the release of the expansion packs to build up anticipation with 42,000+ followers of @millennialloteria



Publicity: Press campaign for Hispanic Heritage Month to places Millennial Loteria has already been featured: The Cut, Buzzfeed, New York Magazine, Mexico.com, Brit+Co, People En Espanol



Author Website: millennialloteria.com/

Author Social Media: www.instagram.com/MillennialLoteria/, twitter.com/MilenialLoteria, www.facebook.com/MillennialLo

“You need this Millennial Lotería for your next game night.” –Latina Magazine

“Millennial Lotería se ha vuelto un ícono de la sociedad actual latina y un hit en Instagram” –Cosmopolitan Magazine Mexico

“Lotería cards for Millennials exist and they are too perfect.” –PopSugar.com

“Someone made loteria for millennials and it’s for sure gonna sell out fast.” –Vivala.com

“Perfect for the woke generation.” –HipLatina.com

“This guy gave Loteria the millennial makeover they deserve” –Huffington Post

“All hail Millennial Lotería, the brilliant rendition of the game created by Mike Alfaro.” –HelloGiggles.com

“Loteria cards got a genius millennial makeover” –The Chicago Tribune

“A witty, introspective, and at times, critical version of the game that many Latinos grew up loving.” –Remezcla.com

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