Learn to Letter with Luna the Llama
An Interactive Children's Workbook on the Art of Hand Lettering
General Trade : Age (years) from 8 - 12, Grade (US) from 3 - 7
JUVENILE NONFICTION / Crafts & Hobbies
Oct 29, 2019
8.53 x 10.94 x 0.61 in
ILLUSTRATIONS THROUGHOUT, 4C
Blue Star Press
Paige Tate & Co
Follow along as Luna the Llama (and all of her friends) teach children ages 8-12 the basics of lettering and calligraphy using traceable worksheets and repetition.
With nine fun projects, Learn to Letter with Luna the Llama pairs lettering exercises with clever humor, teaching crafty kids how to improve their handwriting skills and creatively express themselves on homemade crafts, cards, school notebooks, and more!
With this hand-lettering book just for kids, your child can:
• Learn to letter the lower and uppercase alphabets using six different styles
• Master techniques to connect letters and mix and match styles
• Add flourishes or doodles to make your letters look even more fun
Created by author Chalkfulloflove—whose Hand Lettering 101 has sold over 200,000 copies to teach hand lettering to adults—this book adapts her trademark techniques for your little letterers! After all, why should grown ups have all the fun?
Author’s two previous Hand Lettering books have sold over 200,000 copies since 2016
Author has been featured by Martha Stewart and Buzzfeed on multiple occasions
Lay-flat book with premium paper
Characters such as Luna the Llama use humor to engage and teach kids how to letter
Teaches multiple faux-calligraphy alphabets and basic techniques, then ties it all together with creative projects
Two dozen states have reintroduced cursive in elementary schools since 2010, when the Common Core standards dropped the cursive requirement.
Marketing: Launch party in Austin, TX
Influencer campaign to 50+ mom bloggers
Email and social media campaign: author has 23,000 email subscribers, 145,000 Instagram followers, and 234,000 monthly Pinterest viewers
Promote book with a trailer posted on author’s website (40,000 monthly hits)
Offering an author-less event kit that stores can use to host events where kids learn to do hand lettering. Kit includes printable practice sheets and project sheets.
Publicity: Press campaign targeting Today’s Parent, The Every Mom, Parenting Magazine, Family Fun, and more