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Random House/M&S (Blue) Announced Drop-Ins May 2019

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    For sale with exclusive rights in: AD AE AF AG AI AL AM AO AQ AR AS AT AU AW AX AZ BA BB BD BE BF BG BH BI BJ BL BM BN BO BQ BR BS BT BV BW BY BZ CA CC CD CF CG CH CI CK CL CM CN CO CR CU CV CW CX CY CZ DE DJ DK DM DO DZ EC EE EG EH ER ES ET FI FJ FK FM FO FR GA GB GD GE GF GG GH GI GL GM GN GP GQ GR GS GT GU GW GY HK HM HN HR HT HU ID IE IL IM IN IO IQ IR IS IT JE JM JO JP KE KG KH KI KM KN KP KR KW KY KZ LA LB LC LI LK LR LS LT LU LV LY MA MC MD ME MF MG MH MK ML MM MN MO MP MQ MR MS MT MU MV MW MX MY MZ NA NC NE NF NG NI NL NO NP NR NU NZ OM PA PE PF PG PH PK PL PM PN PR PS PT PW PY QA RE RO RS RU RW SA SB SC SD SE SG SH SI SJ SK SL SM SN SO SR SS ST SV SX SY SZ TC TD TF TG TH TJ TK TL TM TN TO TR TT TV TW TZ UA UG UM US UY UZ VA VC VE VG VI VN VU WF WS YE YT ZA ZM ZW
  • Supply Detail

    Distributor: Penguin Random House Availability: Available On Sale Date: Oct 29, 2019 Carton Quantity: 15
  • Catalogues

Learn to Letter with Luna the Llama
An Interactive Children's Workbook on the Art of Hand Lettering
By (author): Chalkfulloflove Illustrated by: Kelsey Davis Producer: Paige Tate & Co.
9781944515904 Paperback, Trade English General Trade : Age (years) from 8 - 12, Grade (US) from 3 - 7 JUVENILE NONFICTION / Crafts & Hobbies Oct 29, 2019
$26.99 CAD
Active 8.53 x 10.94 x 0.61 in 160 pages ILLUSTRATIONS THROUGHOUT, 4C Blue Star Press Paige Tate & Co
Follow along as Luna the Llama (and all of her friends) teach children ages 8-12 the basics of lettering and calligraphy using traceable worksheets and repetition.

With nine fun projects, Learn to Letter with Luna the Llama pairs lettering exercises with clever humor, teaching crafty kids how to improve their handwriting skills and creatively express themselves on homemade crafts, cards, school notebooks, and more!

With this hand-lettering book just for kids, your child can:
    Learn to letter the lower and uppercase alphabets using six different styles
    Master techniques to connect letters and mix and match styles
    Add flourishes or doodles to make your letters look even more fun

Created by author Chalkfulloflove—whose Hand Lettering 101 has sold over 200,000 copies to teach hand lettering to adults—this book adapts her trademark techniques for your little letterers! After all, why should grown ups have all the fun?

Author’s two previous Hand Lettering books have sold over 200,000 copies since 2016

Author has been featured by Martha Stewart and Buzzfeed on multiple occasions

Lay-flat book with premium paper

Characters such as Luna the Llama use humor to engage and teach kids how to letter

Teaches multiple faux-calligraphy alphabets and basic techniques, then ties it all together with creative projects

Two dozen states have reintroduced cursive in elementary schools since 2010, when the Common Core standards dropped the cursive requirement.

Sarah is an Instagram-ing, wine-drinking semi-hoarder who loves anyone who can make her laugh. A day in her life looks like taking a crazy number of photos, dancing in the garage while packaging up orders, and cuddling with her pups. She is the sassy lady behind Chalkfulloflove, a hand-lettered goods shop started in 2013, and the founder of The Creative Counsel Conference. She went to school for graphic design and is a self-taught hand letterer. Everything she creates is hand lettered by her in Austin, Texas. You can find more about her and her work at chalkfulloflove.com.

Author Residence: Austin, Texas

Author Hometown: Greenville, South Carolina

Marketing: Launch party in Austin, TX

Influencer campaign to 50+ mom bloggers

Email and social media campaign: author has 23,000 email subscribers, 145,000 Instagram followers, and 234,000 monthly Pinterest viewers

Promote book with a trailer posted on author’s website (40,000 monthly hits)

Offering an author-less event kit that stores can use to host events where kids learn to do hand lettering. Kit includes printable practice sheets and project sheets.



Publicity: Press campaign targeting Today’s Parent, The Every Mom, Parenting Magazine, Family Fun, and more

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