Boost your metabolism and burn 100-500 more calories per day by putting your body into fat burning mode with a new science-backed update to this proven diet. The New Keto-Friendly South Beach Diet combines the good fats and healthy carbs of the world-famous heart-healthy program with the advanced nutrition science of keto-all in a doctor-approved plan that is easier than strict keto diets.
The original South Beach Diet defined the cutting edge of healthy weight loss. Now the creator of the classic plan combines his signature diet with the latest, most cutting-edge advances in healthy eating that are the basis for the ketogenic diet.
With a new emphasis on good carbs, healthy fats, and quality proteins, The New Keto-Friendly South Beach Diet takes the powerful fundamentals of the original South Beach Diet and adds the fat-burning principles of keto. Dr. Arthur Agatston cuts through the confusion around keto and low carb diets and gives readers a step-by-step 28-day eating plan that increases satisfaction, decreases appetite, and makes it easy to lose weight and keep it off. He also explains why strict ketosis is not necessary to achieve results; the effectiveness of intermittent fasting; and the relationship between yo-yo-dieting and sugar addiction.
This plan offers the benefits of keto and low carb without the pitfalls. As this new book reveals, you can boost your metabolism and put your body safely into fat-burning mode with a diet that’s more flexible and more sustainable than traditional keto. And that’s not all: in addition to long-term weight loss, the South Beach Keto-Friendly plan can boost mental sharpness, reduce inflammation and pain, increase your energy, and improve diabetes and heart health. Includes around 100 recipes, full-color photos, and an easy-to-follow 28-day meal plan.
Millions and millions sold. The original South Beach Diet and more than a dozen follow-up books in the series have sold over 8.5M copies per NPD. The author’s stats are even higher: 23M copies of SBD books in print worldwide!
Combines powerful South Beach Diet brand with popular keto trend. The new book brings together two wildly popular weight-loss methods into an effective, science-backed plan.
Backed by the marketing power of Nutrisystem. After acquiring the South Beach brand in 2016, Nutrisystem successfully launched a South Beach Keto-Friendly food plan in 2019, generating billions of impressions from advertising and partnerships. They will be launching keto-friendly foods into retail channels in January 2020 as well, further investing in and promoting the keto part of their business.
South Beach Diet brand continues to grow. The food brand revenues reached over $27M in 2017 and grew to more than $60M in 2018.
Famous name with undiminished pull. The search term “South Beach Diet” is Googled more than 110K times every month, demonstrating the continued interest in the diet that has been a household name for over a decade.
Author is an influential, highly respected cardiologist. Dr. Agatston actively supports research, practices full time, lectures, appears in the media, and is as passionate as ever about the importance of diet in preventing or reversing most diseases in the Western world.
Nutrisystem has committed to:
support the book by creating television commercials and digital advertising
promote the book via the SBD app
dedicated emails to the MASSIVE South Beach Diet member list
create package inserts that will ship out with orders
cross-sell the book via their sales funnel, call center, bundling, recipes, and membership discounts
promote the launch on social media via influencers and Nutrisystem channels, reaching approximately 7M followers on Instagram alone
expand the SBD brand into food and mass-market retailers and explore ways to promote the book through rebates, packages, bundles, etc
There will likely be a halo effect of promotion around all brand marketing Nutrisystem does surrounding the brand that will spill over to the book nicely.
Media outreach to National media: TV, radio, podcasts, online & print outlets.
Hay House will enact a social media campaign (via HH’s 4 Facebook pages and Instagram account) promoting Dr. Arthur Agatston, M.D. and The New Keto-Friendly South Beach Diet that will initially reach an audience of 4.9 million followers. The expected social media reach over the duration of the campaign is 49 million followers.
Hay House will send four dedicated emails to an audience of 22 million people including those interested in health and wellness content.
Author Website: www.southbeachdiet.com
Author Social Media: Facebook Followers: 76k followers; YouTube Followers: 459 followers; Instagram Followers: 31.2k followers