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Hay House Fall 2019

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The New Keto-Friendly South Beach Diet
Rev Your Metabolism and Improve Your Health with the Latest Science of Weight Loss
By (author): Arthur Agatston M.D.
9781401959173 Hardcover English General Trade HEALTH & FITNESS / Diet & Nutrition / Weight Loss Dec 31, 2019
$39.99 CAD
Forthcoming 7.5 x 9.13 in 336 pages Hay House Hay House Inc.
Boost your metabolism and burn 100-500 more calories per day by putting your body into fat burning mode with a new science-backed update to this proven diet. The New Keto-Friendly South Beach Diet combines the good fats and healthy carbs of the world-famous heart-healthy program with the advanced nutrition science of keto-all in a doctor-approved plan that is easier than strict keto diets.

The original South Beach Diet defined the cutting edge of healthy weight loss. Now the creator of the classic plan combines his signature diet with the latest, most cutting-edge advances in healthy eating that are the basis for the ketogenic diet.
With a new emphasis on good carbs, healthy fats, and quality proteins, The New Keto-Friendly South Beach Diet takes the powerful fundamentals of the original South Beach Diet and adds the fat-burning principles of keto. Dr. Arthur Agatston cuts through the confusion around keto and low carb diets and gives readers a step-by-step 28-day eating plan that increases satisfaction, decreases appetite, and makes it easy to lose weight and keep it off. He also explains why strict ketosis is not necessary to achieve results; the effectiveness of intermittent fasting; and the relationship between yo-yo-dieting and sugar addiction.
This plan offers the benefits of keto and low carb without the pitfalls. As this new book reveals, you can boost your metabolism and put your body safely into fat-burning mode with a diet that’s more flexible and more sustainable than traditional keto. And that’s not all: in addition to long-term weight loss, the South Beach Keto-Friendly plan can boost mental sharpness, reduce inflammation and pain, increase your energy, and improve diabetes and heart health. Includes around 100 recipes, full-color photos, and an easy-to-follow 28-day meal plan.

Millions and millions sold. The original South Beach Diet and more than a dozen follow-up books in the series have sold over 8.5M copies per NPD. The author’s stats are even higher: 23M copies of SBD books in print worldwide!

Combines powerful South Beach Diet brand with popular keto trend. The new book brings together two wildly popular weight-loss methods into an effective, science-backed plan.

Backed by the marketing power of Nutrisystem. After acquiring the South Beach brand in 2016, Nutrisystem successfully launched a South Beach Keto-Friendly food plan in 2019, generating billions of impressions from advertising and partnerships. They will be launching keto-friendly foods into retail channels in January 2020 as well, further investing in and promoting the keto part of their business.

South Beach Diet brand continues to grow. The food brand revenues reached over $27M in 2017 and grew to more than $60M in 2018.

Famous name with undiminished pull. The search term “South Beach Diet” is Googled more than 110K times every month, demonstrating the continued interest in the diet that has been a household name for over a decade.

Author is an influential, highly respected cardiologist. Dr. Agatston actively supports research, practices full time, lectures, appears in the media, and is as passionate as ever about the importance of diet in preventing or reversing most diseases in the Western world.

Arthur Agatston, M.D., is an internationally recognized pioneer in cardiac disease prevention. Dr. Agatston worked with Dr. Warren Janowitz to develop the Agatston Score (also called the Calcium Score), a method of screening for coronary calcium as an indicator of atherosclerosis that is used at medical centers throughout the world and considered by most experts to be the best single predictor of a future heart attack. 
Dr. Agatston and colleagues initiated the “Healthy Options in Public Schools” study, which demonstrated that by providing healthy school lunches, combined with an innovative education program in pre-K through grade 6, you can encourage healthy weights and improve blood pressures and standardized test scores in children. This project continues through the “Agatston Urban Nutrition Initiative” at the University of Pennsylvania. 
Dr. Agatston is an associate professor of medicine at the University of Miami Miller School of Medicine and a clinical professor of medicine at Florida International University Herbert Wertheim College of Medicine. He is a member of the American College of Cardiology Nutrition Committee.He is the medical director of The Agatston Center for Private Medicine in Miami Beach where his cardiology practice is focused on preventing heart attacks in high-risk patients. This is also the focus of his continuing research endeavors. 
Known as the author of the internationally best-selling book The South Beach Diet, his first nonacademic work, Dr. Agatston created his balanced approach to healthy eating to help his patients improve their blood chemistries, lose weight, and prevent diabetes and heart disease. Today, the South Beach Diet remains the trusted choice of millions and there are more than 23 million copies of The South Beach Diet and its companion books in print worldwide. Dr. Agatston’s most recent book, The South Beach Diet Gluten Solution, was published in 2013. 
Dr. Agatston has published more than 200 scientific articles and abstracts in medical journals and is a frequent lecturer across the U.S. and around the world on diet, cardiac imaging, and the prevention of heart disease. In recognition of his contributions to cardiac prevention, the Society of Cardiovascular Computed Tomography (SCCT) created the prestigious Arthur S. Agatston Cardiovascular Disease Prevention Award in 2011, which is given annually to pioneers in cardiac prevention. He was named as one of the “Time 100” most influential people of 2004. Among his many television appearances, Dr. Agatston was featured along with President Bill Clinton on Sanjay Gupta’s 2011 CNN special, “The Last Heart Attack.”

Author Residence: Miami Beach, Florida

Marketing:

Nutrisystem has committed to:

support the book by creating television commercials and digital advertising

promote the book via the SBD app

dedicated emails to the MASSIVE South Beach Diet member list

create package inserts that will ship out with orders

cross-sell the book via their sales funnel, call center, bundling, recipes, and membership discounts

promote the launch on social media via influencers and Nutrisystem channels, reaching approximately 7M followers on Instagram alone

expand the SBD brand into food and mass-market retailers and explore ways to promote the book through rebates, packages, bundles, etc

Additionally:

There will likely be a halo effect of promotion around all brand marketing Nutrisystem does surrounding the brand that will spill over to the book nicely.

Media outreach to National media: TV, radio, podcasts, online & print outlets.

Hay House will enact a social media campaign (via HH’s 4 Facebook pages and Instagram account) promoting Dr. Arthur Agatston, M.D. and The New Keto-Friendly South Beach Diet that will initially reach an audience of 4.9 million followers. The expected social media reach over the duration of the campaign is 49 million followers.

Hay House will send four dedicated emails to an audience of 22 million people including those interested in health and wellness content.



Author Website: www.southbeachdiet.com

Author Social Media: Facebook Followers: 76k followers; YouTube Followers: 459 followers; Instagram Followers: 31.2k followers
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