NOW OFFICIALLY THE #1 GAME OF ALL TIME
The MINECRAFT games brand will soon be expanding to a whole new level. In spring 2020, the Minecraft Community will have a whole new way to experience MINECRAFT when MINECRAFT EARTH launches - a free to play mobile game which will bring the world of MINECRAFT to everyone’s mobile device worldwide. Like POKEMON GO, this augmented reality game will allow MINECRAFT players to interact with the game in the real world!
This is the third FULLY-AUTHORIZED MINECRAFT NOVEL, following The Island by Max Brooks and The Crash by Tracey Baptiste, and was developed in close coordination with Mojang, the team behind the all-ages global phenomenon video game.
THE FIRST TWO MINECRAFT NOVELS ARE NEW YORK TIMES BESTSELLERS: The Island has spent 47 weeks on the list, and The Crash has been on for 15 weeks.
ILLUSTRATIONS THROUGHOUT: The novel will have 3-5 full-page illustrations of various entries from the uncle’s journal.
AUTHOR: Mur Lafferty is a John W. Campbell Award winning author whose science fiction and fantasy books have been called “irresistible” by Kirkus Reviews. Cory Doctorow says Lafferty writes with “an unbeatable mixture of humor, heart, imagination, and characterization.” Her most recent book is Six Wakes (Hachette, January 2017). Mur is also a huge Minecraft fan.
MINECRAFT BRAND IS STILL GROWING: Total sales of the game across all editions are now in excess of 200 million units—more people are playing than ever before. There are 126 million monthly active players. And over 22 million units of the original PC/Mac version sold, making it the bestselling PC game of all time. TellTale Games released Minecraft: Story Mode in 2015 (ten episodes released to date), and MinecraftEDU—a teaching tool that employs Minecraft in the classroom—has been used in classes worldwide since 2011.
MINECRAFT USAGE SPIKES DURING PANDEMIC: Minecraft game saw a 25 percent increase in new players in April 2020 and a 40 percent spike in multiplayer sessions.
MINECON: The Minecraft annual community convention is taking on a new format starting in 2018. There will be monthly regional shows in cities all over the country where fans can meet to celebrate their favorite videogame. MINECON Earth will take place on September 29th, 2018, and will be a live-stream event talking about all new upcoming things in the world of Minecraft. It will be broadcast all over the world.
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