MINECRAFT BRAND IS STILL GROWING: Best-selling video game of all time, second only to Tetris. Total sales of the game across all editions are now in excess of 144 million units—more people are playing than ever before. There are 91 million monthly active players. Over 2.3 billion hours played in one month (across console and mobile). And over 22 million units of the original PC/Mac version sold, making it the bestselling PC game of all time.
MinecraftEDU—a teaching tool that employs Minecraft in the classroom—has been used in classes worldwide since 2011.
SOCIAL MEDIA: Minecraft has over 12.7 million likes on Facebook and almost 1 million followers on Twitter. Mojang, Minecraft’s development company, has over 2 million subscribers on YouTube.
MINECON: While Minecon events continue to take place, Mojang now puts more emphasis on live stream events so that even more people around the world can participate! This year’s Minecraft Earth on-line event had 2.6 million live views-the most since they began the event.
MINECRAFT GUIDEBOOK POPULARITY: More than 12 million copies have been sold worldwide, and they keep selling!
As of Dec. 2018, a few standout consumer products include:
#1 Bedding Collection at Target
#1 Tablet Pillow on Holiday Gifting Table at Target
#1 3pc travel set on Holiday Gifting Table at Target
#1 Boy Bath Collection at Target
#1 Beach Towel at Target
#1 Boy Bedding Collection at Walmart
#1 Boy Bedding Collection at Kohls
#1 Online Hooded Towel at Kohls
© 2019 Mojang AB and Mojang Synergies AB. MINECRAFT and MOJANG are trademarks or registered trademarks of Mojang Synergies AB.
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