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Owlkids Books Spring 2020 Frontlist

How and Why Stuff Gets Popular
By (author): Kira Vermond Illustrated by: Clayton Hanmer
Kira Vermond ,

Illustrated by :

Clayton Hanmer


Owlkids - Toronto



Product Form:


Form detail:

Paper over boards
Hardcover , Paper over boards


Juvenile: Age (years) 8 - 12, Grade (CAN) 3 - 7, Grade (US) 3 - 7
Mar 15, 2020
$18.95 CAD


9.5in x 8.5 x 0.38 in | 452 gr

Page Count:

48 pages
Owlkids Books
JUVENILE NONFICTION / Social Topics / Peer Pressure
A Junior Library Guild Selection 2020, Commended Ontario Library Association Yellow Cedar Award 2021, Winner Best Books for Kids and Teens 2020, Commended A Kirkus Best Middle Grade Book of 2020 2021, Commended A Canadian Children's Book Centre Favourite Book of 2020 2020, Commended Texas Topaz Reading List selection 2021, Commended Ontario Library Association Best Bets Top 10 List 2020, Commended B.C. Children's Choice Red Cedar Book Award 2021, Short-listed

Explore how—and why—trends go viral with Trending, the Ontario Library Association's 2021 Yellow Cedar children's choice award winner for Grades 4 to 8.

·   New from award-winning middle-grade team Kira Vermond and Clayton Hanmer

·   Timely in the age of viral content and fake news

·   Encourages critical thinking and media literacy

·   Includes index and selected bibliography

Fads and trends: How do they start? Why do they spread? And how deep can their impact be? Although trends might seem trivial, if you dig deeper, you’ll find that our desire to chase the next big thing can have an even bigger impact than expected.

Established middle-grade author Kira Vermond and cartoonist Clayton Hanmer team up in this fun and accessible nonfiction look at fads. In four short chapters, the book explores what a fad is, how the latest crazes catch on, and what makes us jump on the bandwagon. Finally, it looks at the fascinating and even frightening effects of fads both modern and historic. Who knew the beaver pelt craze in 17th century Europe would change ecosystems, start wars, and disrupt life as people knew it?

Comic-strip illustrations, an upbeat tone, and reader-friendly text make this a fun and timely tool for young readers who are building critical-thinking skills in the age of fake news and a world gone viral.

  • Ontario Library Association's 2021 Yellow Cedar children's choice award winner for Grades 4 to 8
  • Timely in the age of viral content and fake news
  • Encourages critical thinking and media literacy
  • Includes index and selected bibliography

KIRA VERMOND is an award-winning writer with over 1,500 articles to her name. She is a frequent contributor to the Globe and Mail and Chatelaine, and is the author of Why We Live Where We Live, which won the 2015 Norma Fleck Award, and Half-Truths and Brazen Lies: An Honest Look at Lying. She lives in Guelph, ON. 

CLAYTON HANMER (aka CTON) is an illustrator whose energetic comic style has given him a broad range of clients from The New York Times to National Geographic Kids. He has illustrated several children's books and is the creator of 'What a Hoot', a regular comic in OWL Magazine. Clayton lives in Toronto with his super awesome wife, amazing daughter and weird cat named Graphite.

For more information contact
[email protected]

"Complex material is broken down into accessible language and explained with lively example stories, allowing for a surprisingly sophisticated overview." - Kirkus Reviews – STARRED REVIEW

"An entertaining, enlightening book on an unusual topic." - Booklist – STARRED REVIEW

"The stories of the high-profile fads are entertaining and concise, and sidebars add information on related research and terminology used by social scientists to study fads." - Bulletin of the Center for Children's Books

"Vermond cuts through the hype and presents a level-headed investigation into the under-lying economic, psychological, and marketing forces that enable a fad to catch fire... [She] employs sharp-witted and thoughtful analysis to demonstrate that fads are not all fun and games." - Quill & Quire

"Trending: How and Why Stuff Gets Popular will be an opportunity for everyone to share and learn more about this interesting and stimulating subject." - Canadian Review of Materials

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Also Available

Half-Truths and Brazen Lies Kira Vermond 9781771471466 $18.95 CAD Apr 15, 2016
Why We Live Where We Live Kira Vermond 9781771470810 $13.95 CAD Sep 15, 2014
Growing Up, Inside and Out Kira Vermond 9781771470049 $11.95 CAD Oct 15, 2013
The Secret Life of Money Kira Vermond 9781926973180 $14.95 CAD Mar 15, 2012
Dog vs. Ultra Dog Troy Wilson 9781771473187 $19.95 CAD Apr 15, 2019

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