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September 2019 Canadian Non-Fiction

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Kitchen Party
Effortless Recipes for Every Occasion
By (author): Mary Berg
9780147531247 Hardcover English General Trade COOKING / Entertaining Sep 10, 2019
$32.00 CAD
Active 8.32 x 10.29 x 0.93 in 264 pages FULL COLOUR THROUGHOUT Appetite by Random House
NATIONAL BESTSELLER

Mary Berg—winner of MasterChef Canada and star of Mary’s Kitchen Crush—shares her most delicious, stress-free recipes, grand enough for special celebrations and easy enough for a regular Tuesday night.


Everyone knows that a good party always ends up in the kitchen, whether you’re grabbing a drink, tasting a dish, or just chatting with the host and other guests. That’s because the kitchen is the heart of every home, big or small. But sometimes entertaining (even casually) can feel daunting or overwhelming, with all the planning, shopping, cooking, and clean up. Enter Mary Berg…

In her first book, TV star and home cook Mary Berg is here to banish any anxiety about preparing food for the people you love. All of Mary’s recipes are meant to be laid down on a table that is groaning under the weight of delicious food and relaxed elbows. Kitchen Party is filled with Mary’s family-style favorites for brunches, dinners, and special occasions—along with some of her famous baked goods and desserts, of course. You’ll find over 100 simple, straightforward and mouthwateringly-good recipes for dishes like Blueberry Cheesecake French Toast Bake with Apple Cinnamon Syrup; Ricotta, Roasted Grapes and Hazelnut Tartines; Flank Steak with Horseradish Cream; and Slablova (aka Pavlova for a Crowd). And with Mary’s tips and suggested menu pairings for multiple occasions, from Mother’s Day Brunch to a Low-Key Bridal Shower, you’ll never find yourself short of ideas.

Whether you’re cooking for a big crowd of friends or hosting a romantic dinner for two, Mary is here to guide you using the warmth and cooking skills that have already made her a beloved voice of encouragement for all types of home cooks.

STAR POWER: After winning season 3 of MasterChef Canada, Mary’s presence in the food scene has grown by leaps and bounds. Her eponymous TV show, Mary’s Kitchen Crush, will have aired half of its episodes on CTV and Gusto by the time the cookbook goes on-sale, with the second half to follow later in the fall. The show will appear in the U.S. as well (exact network TBA). Mary is also a regular on The Marilyn Denis Show, The Social, and Your Morning.

THINK INA MEETS ANNA MEETS CHRISSY: With the warm enthusiasm of Ina Garten, the friendly accessibility and technique of Anna Olson, and a dash of Chrissy Teigen’s millennial mischief, Mary is poised to break out with audiences across all platforms.

MULTIPLE BOOK DEAL: We’ve signed a two-book deal with Mary, and we want to set her up as an exciting new voice in kitchens across North America.

MARY BERG is the winner of MasterChef Canada season 3, and the star of Mary’s Kitchen Crush, as well as a cooking expert on CTV’s Your Morning, The Social, and The Marilyn Denis Show. After degrees in history, English, and information studies, Mary detoured into a career in insurance for 5 years, before being convinced by her family to audition for MasterChef Canada and ultimately stealing the show! She has since launched her cooking career full time, and never looked back. Mary lives and cooks in Toronto. Her first word was “cheese.”

Author Residence: Toronto, ON

Marketing:

Pre-order campaign and cover reveal timed with show airing, including recipe bundle

Recipe cards for author to pre-promote

Partner with Bell media to promote the book on their channels

Work with Mary to hone in on her brand and grow her social media presence

Digital advertising, leveraging re-marketing from pre-order campaign





US Plans:

Pitch for coverage in women’s magazine including Good Housekeeping, Redbook and O Magazine



Coverage on food and lifestyle blogs such as Food52 and TheKitchn



Target authors current US fan base through their social channels and expand them through lookalike campaigns



Target fans of MasterChef US and Mary’s Kitchen Crush through digital campaign



 

Publicity:







National long lead and daily coverage (Chatelaine, Elle, Globe and Mail, Toronto Star, Postmedia, etc)

Bell Media outlet coverage: MDS, The Social, Your Morning, radio

Coverage in tandem with fall season launch of her show Mary’s Kitchen Crush

Tour to include: Toronto launch, PEC event, 1-2 additional markets, One of a Kind Show appearance, leveraging mary’s brand partnerships for event potential

















Author Website: www.asmallstove.com

Author Social Media: Instagram: 10.6K; Facebook: 2800; Twitter: 2500

A collection of inspiring, yet totally doable recipes for those of us who love to feed people. Like Mary herself, Kitchen Party aims to make both cook and guests comfortable in the kitchen, no matter how many people you’ll have around the table.”
The Globe & Mail

“Mary has the kind of magnetic energy and warmth that brings people together, especially around the dining room table. Any home cook will be charmedby this playful and unpretentious collection of recipes. From whipping up the perfect hollandaise to decorating a classic four-layer birthday cake, Mary’s culinary wizardry will inspire you any day of the week!”
—Chef Michael Bonacini

“The dream is to be able to cook food we love. Mary is so creative and so full of joy that we are filled with happiness every time we crack open this book and get to work. It’s one of the best ways for us to wind down together.”
—Ben and Jessica Mulroney

“There’s nothing like a good kitchen party to make you feel excited and at ease at the same time as you eat, and Mary is the definition of charming party host in this delectable book. You will revel in her stories and photos, which bring you right into the kitchen with her, feeling like you’re part of the party and ready to jump in and cook.”
—Anna Olson

“When you love what you do and you respect the ingredients, food becomes magic. That’s exactly what Mary has done in her first cookbook and that’s alsowhy she holds the title of Canada’s MasterChef!”
—Chef Claudio Aprile

“Playful fuel for relaxed entertaining.”
Chatelaine

Seriously, there’s something for everyone and every occasion.” —The Loop

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