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Random House Publishing Group, Fall 2015

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    9780812989496 9780812999334 9780525590279 CD-Audio, $25.99 CAD 9780812985801 Paperback / softback, Trade, , $24 CAD 9780812995831 Electronic book text, EPUB 9781101913802 CD-Audio, $45 CAD 9781101913819 Downloadable audio file, $22.5 CAD
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    Distributor: Penguin Random House Availability: Available On Sale Date: Aug 25, 2015 Carton Quantity: 12
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Rising Strong
The Reckoning. The Rumble. The Revolution.
By (author): Brené Brown
9780812995824 Hardcover English General Trade SELF-HELP / Motivational & Inspirational Aug 25, 2015
$35.00 CAD
Active 5.7 x 8.54 x 1.1 in 336 pages Spiegel & Grau
For the legions of fans of the #1 New York Times bestsellers Daring Greatly and The Gifts of Imperfection and her landmark TED talks on vulnerability and shame, comes the next step in the groundbreaking social research of thought leader Brene Brown, PhD. Rising Strong tells us what it takes to get back up after failure and teaches us how owning our stories of disappointment and heartbreak gives us the power to write a daring new ending.

With her bestselling books on the transformative gifts of shame and vulnerability, her inspiring call for wholehearted living, and her influential TED talks on shame and vulnerability which have garnered over 23 million views, Brene Brown has changed our cultural conversation. Her work has been embraced by Oprah Winfrey and corporate leaders alike making her a highly sought after public speaker. She has worked with organizations including Facebook, Microsoft, Pixar, AT&T, Costco, West Point, the Bill & Melinda Gates Foundation, and many others. For Brene, the conversation about vulnerability and shame naturally evolves into a discussion of bravery—its origins, its catalysts, its chemistry. How we are brave. What constitutes bravery. What activates the impulse to be brave. And how to recognize where our own “hero’s journey” begins—in the depths of failure, disappointment, heartbreak, and grief—and how, once we grapple with our story, we are able to rise from those depths and determine how we want our story will end.

BRENE BROWN, Ph.D., LMSW, is a research professor at the University of Houston Graduate College of Social Work. She is the author of two #1 New York Times bestsellers, Daring Greatly and The Gifts of Imperfection, and author of the national bestseller I Thought It Was Just Me. She is the CEO of The Daring Way, a training and certification program for helping professionals who want to facilitate her work.

Author Residence: Houston, TX

Author Hometown: Houston, TX

Marketing: Advance Reader’s Edition

Advertising campaign targeting career self-help readers

Online advertising targeting Brene Brown fans

Video of first-hand, high-profile accounts of successes that wouldn’t have been possible without failure

Downloadable worksheets and advice on how to apply the book’s tactics to your life

Targeted emails to readers that have shown interest in comparison authors

Outreach to human resource organizations

Promotions on author’s social media platforms (reaching 500k) and e-newsletter

Promotions on websites, including www.BooksForBetterLiving.com and www.Biographile.com

Academic marketing



Publicity: National media attention

National/local feature print attention

National/local radio attention

Online feature attention

10-city author tour

Tie-in with author lecture schedule

Pre-publication media event

Pre-publication bookseller tour



Author Website: www.BreneBrown.com

Author Social Media: Facebook: Facebook.com/BreneBrown; Twitter: Twitter.com/BreneBrown

“In a world filled with rejection letters . . . Rising Strong can help your graduate make the most out of [their] failures.”Bustle

“[Brené Brown’s] research and work have given us a new vocabulary, a way to talk with each other about the ideas and feelings and fears we’ve all had but haven’t quite known how to articulate. . . . Brené empowers us each to be a little more courageous.”—The Huffington Post

“With a fresh perspective that marries research and humor, Brown offers compassion while delivering thought-provoking ideas about relationships—with others and with oneself.”Publishers Weekly

“It is inevitable—we will fall. We will fail. We will not know how to react or what to do. No matter how or when it happens, we will all have a choice—do we get up or not? Thankfully, Brené Brown is there with an outstretched arm to help us up.”—Simon Sinek, author of Start with Why and Leaders Eat Last

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