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Random House Publishing Group, Fall 2015

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    9780553392999 Electronic book text, EPUB 9781101888735 CD-Audio, $45 CAD 9781101888742 Downloadable audio file, $22.5 CAD
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    Distributor: Penguin Random House Availability: Remaindered On Sale Date: Sep 29, 2015 Carton Quantity: 12
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Better
How I Let Go of Control, Held On to Hope, and Found Joy in My Darkest Hour
By (author): Amy Robach
9780553392982 Hardcover English General Trade BIOGRAPHY & AUTOBIOGRAPHY / Women Sep 29, 2015
$35.00 CAD
Remaindered 6.36 x 9.58 x 0.91 in 256 pages 16-PP COLOR PHOTO INSERT Ballantine Ballantine Books
In this very personal book, Good Morning America anchor Amy Robach retraces the 12 months following her breast cancer diagnosis in October 2013, revealing details about her on-air mammogram on GMA, her treatment and its impact on her work life and family life, and her emotional journey from initial shock and devastation to resilience, bravery, and hope.

When Amy Robach was asked to get a mammogram on air for Good Morning America’s Pink Day last October 1st, she agreed, but grudgingly. Robach, then 40, learned she had a malignant tumor in her breast and underwent a bilateral mastectomy followed by eight rounds of chemotherapy over the next six months. But her book is about far more than her cancer treatment. In a voice that is direct and brutally honest, the GMA anchor reveals details of learning the news with her husband Andrew Shue, telling her two young daughters, and carrying on with the every-day intensity of parenting, working full-time, and appearing on national television each morning. She lays bare her dramatic emotional highs and lows and explores salient experiences from her past that prepared her to face the darkest moments of the past year. And most important, she shares universal lessons she’s learned about handling any unexpected adversity in life with inner strength and optimism.

AMY ROBACH is an American television journalist and anchor for ABC’s Good Morning America. Previously, she was a national correspondent for NBC News, co-host of the Saturday edition of NBC’s Today, and anchor on MSNBC. She has interviewed figures such as President Barack Obama, John McCain, Nancy Pelosi, John Edwards, and Malala Yousafzai as well as celebrities including Jennifer Lopez, David Beckham, and Charlie Sheen. A Michigan native and graduate of the University of Georgia, Robach lives in New York City with her husband, Andrew Shue, and two young daughters.

Author Residence: New York, NY

Author Hometown: East Lansing, MI

Marketing: Major social media advertising and promotion

Targeted email marketing

Book club outreach



Publicity: National media attention

National/local review and feature print attention

National/local radio attention

Online review and feature attention

Local author promotion: NYC

Targeted blogger outreach



Author Social Media: twitter.com/arobach; www.facebook.com/amy.robach.3

“By selflessly sharing the incredible story of her unexpected journey with breast cancer, Amy has given countless others hope. Better is the perfect title for her beautiful book. Sitting next to her every morning at GMA, I’m blessed to experience how my dear colleague and friend makes everything and everyone better.”—Robin Roberts, co-anchor of Good Morning America

“Amy is tough as nails and tenderhearted. The perfect combination, no? I have loved her for years, but never more than when I watched her beat cancer with such strength and grace. Her book is full of hope and healing—for Amy, and for all of us.”—Hoda Kotb, co-host of Today

“[Amy Robach’s] beautiful new book, Better, is an exploration of her battle with breast cancer. What I love about it is that she never claims to be fearless; she was petrified. . . . Super inspiring stuff, the kind we need way more of in general.”—Meredith Rollins, editor in chief, Redbook

“With the amazing background to Robach’s discovery of her disease, plus her inspirational tenacity during her career, readers will likely never miss their annual mammogram again. For all patient health collections.”Library Journal

“In Better, Amy Robach deftly brings us to the brink and back, showing us how, in life’s most wicked rapids, we can rise above our fear and find safe passage.”—Kelly Corrigan, author of Glitter and Glue

“Amy Robach describes her experience with cancer in a way that incorporates the medical, emotional, personal, professional, maternal, and romantic aspects of life. You will laugh, cry, and learn.”—Jennifer Ashton, M.D., ob-gyn, ABC News senior medical contributor and co-host of The Doctors

“Amy is a powerful and personal voice for breast cancer awareness and research. Not only has she demonstrated incredible poise and strength during her journey with breast cancer, but she uses her experience to advocate for the cause and galvanize women and men across the nation. This is a must-read.”—Leonard A. Lauder, chairman emeritus, the Estée Lauder Companies, and co-chairman, Breast Cancer Research Foundation

“Life can sometimes throw harsh curveballs and put you on a path you never thought you’d walk. Amy’s illness led her on an unnerving journey, but she chose to share it with her audience, and in turn they walked and cried and rallied around her through her whole endeavor.”—Luke Bryan, Academy of Country Music “Entertainer of the Year”

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