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New Society Publishers Spring 2020

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  • Other Formats

    9781550927283 9781771423243
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    For sale with exclusive rights in: WORLD
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    Distributor: UTP Distribution Availability: Carton Quantity:20 $19.99 CAD
    $19.99 USD
  • Catalogues

Agritourism
A Manual for Diversifying Your Farm Income
By (author): Matt Stephens
9780865719354 Paperback, Trade, Adhesive bound English General Trade BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Sep 28, 2021 Print Run: 7000
$19.99 CAD
Cancelled 6 x 9 x 0.54 in | 0.81 lb 224 pages 8 page color insert 100% recycled content FSC certified – recycled C016245 New Society Publishers

Sow the seeds of multiple income streams and community connection on your farm.



Opening your barn doors to the people is much more than sharing holiday hayrides, farm tours, and bottle-feeding lambs with friends. It is also a means of reconnecting people with their food and diversifying your farm income.

Packed with decades of sustainable tourism experiences, Agritourism: A Manual for Diversifying Your Farm Income is an experience-based guide to connecting with the public and developing multiple, sustainable income streams on your farm. Chock-full of case studies, Q&A's, pros and cons, solutions, priorities, and actionable items from agritourism farms that succeeded and failed. Coverage Includes:

  • Determining whether agritourism is right for you and your farm
  • Types of agritourism operations, including off-farm and on-farm experiences
  • Ideas for product and experience scenarios, including one-time, seasonal, and holiday events
  • Making money, including how and what to charge, value-added products and services, and farm accommodation
  • Business basics, including name, accounts, legalities, taxes, and more!

If you dream of opening your farm to the public, engaging with people, and developing a diversified, sustainable income, then this A-to-Z tool kit for sustainable tourism is for you.


  • This book can save the family farm
  • The complete owner's manual to running an agritourism business
  • Author has over 10 years' experience running an agritourism business
  • Was born and raised in Texas on a 65-acre hobby farm and transformed the family farm into a successful agritourism business
  • Has been speaking at Mother Earth News Fairs since 2016
  • Writes for the Ogden Mother Earth News blog Homestead Hustle
  • Author will be aligning his Facebook and Instagram pages @matt_stephens_family_farm with the book
  • This practical guide highlights the most important things the reader needs to know to move forward with an agritourism business
  • Gives a complete foundation to begin and expand an ag-company
  • Options for diversifying farm income
  • Case studies of both successes and failures
  • Q&A discussion points
  • Pros and cons
  • Problem-solving solutions
  • Actionable items
  • Setting priorities
  • Includes:
    • one-off and seasonal events
    • harvest timed events
    • farm stays
    • value-added products
    • Identifying income streams
    • Promotion, sales, and marketing
    • Financial and legal considerations
  • Differs from other books on this subject because:
    • it covers a diverse range of agritoursim businesses
    • it is written by a business owner, not government organization
    • it is focused on North America
    • it will stand out from self-published books in the genre with excellent production standards
    • it is written for the business person, not academics
    • it includes information on how agritourism is reconnecting people with their food
  • Endorsement: John Moody, author The Frugal Homesteader
  • Selected to be in the Mother Earth Wiser Living series
  • New Society Publishers are committed to the highest environmental practices in the industry, including: printing all their books in North America, on 100% postconsumer recycled FSC-certified paper, using vegetable-based, low-VOC inks; and offsetting their emissions to make all of their business operations carbon neutral and is proudly B Corp certified. Their books are so Green you could eat them!

Audience: Farm advocates interested in getting people back on the land, farmers looking to expand their farm incomes, hobby farmers, small-scale farmers, extension officers

Regional: Texas – author's home state and Mother Earth News Fair location Mother Earth News Fairs locations: Texas, North Carolina, Oregon, Pennsylvania, Kansas

Matt Stephens was born into a part-time homesteading family. Growing up on a 65-acre central Texas hobby farm, Matt learned from his parents and his rural Depression-surviving grandparents while developing a love for all things that lived and came from a farmstead lifestyle. He has transformed the family farm into a sustainable agritourism business, which has been successfully running for the past decade. He regularly presents on farming and agritourism at conferences around North America and lives in central Texas.

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