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Orca Spring 2020 (April-June)

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Orca Footprints
Chemical World
Science in Our Daily Lives
By (author): Rowena Rae
9781459821576 Hardcover, Paper over boards, Printed dust jacket English Juvenile: Age (years) from 9 - 12, Grade (CAN) from 4 - 7, Grade (US) from 4 - 7, Reading age from 9 - 12 JUVENILE NONFICTION / Science & Nature / Environmental Conservation & Protection May 12, 2020 Print Run: 5000
$19.95 CAD
Forthcoming 8 x 9.5 x 0.25 in 48 pages Colour illustrations FSC certified – mixed sources C023083 Orca Book Publishers
It matters! Looking for solutions in our chemical world.

Chemical World: Science in Our Daily Lives explores some of the materials—all of which are made of basic chemical elements—that humans use or come into contact with in their day-to-day lives. Some of these chemicals are naturally occurring—clay, mercury, lead. Others have been synthesized by chemists during the past 150 years and used in a bewildering array of products ranging from roof shingles to toothpaste. Many chemical inventions, as well as naturally produced chemicals, have had profound effects on food supply, developing medicines and creating hosts of useful items for modern life.

Despite people using both natural and synthetic chemicals with (mainly) good intentions, some chemicals have had unintended negative consequences. Chemical residues have contaminated ecosystems the world over and are compromising the health of many ecosystems, animals and humans. The goal of Chemical World: Science in our Daily Lives is to introduce readers to basic chemistry and chemical history, and to show how chemicals are used for particular reasons but sometimes turn out to be harmful to environmental and human health. It invites readers to take a look at the world around them and ask questions about what’s in their environment and how the things they use and eat every day can affect their own health and the planet’s health.

Key Selling Points

  • Chemical World teaches kids about the good and the bad of the chemical world around them and what people are doing to get rid of chemicals that are harmful to people and the planet.
  • This book includes practical ideas for kids about how to become more aware of the chemicals they interact with (shampoo, toothpaste, etc.) and how to reduce chemical exposure for themselves, their families and their communities.
  • This book includes examples of youth around the world doing positive things for the environment.
  • Chemical World introduces several basic concepts in biology and chemistry and illustrates them with real-world examples.
  • A part of the Orca Footprint series that explores topics related to the environment and sustainability.
  • Author Rowena Rae is a biologist and science writer.

Rowena Rae worked as a biologist in Canada and New Zealand before becoming a freelance writer and editor and a children’s author. She writes both fiction and nonfiction from her home in Victoria, British Columbia, which she shares with her two book-loving children.

Marketing and Promotional Plans
  • Print and online advertising campaigns
  • Promotion at national and regional school, library and trade conferences
  • Extensive ARC distribution
  • Blog post and social media promotion
  • Outreach in Orca newsletter
  • Continued promotion with Orca Footprints series

“Gives young eco-activists a leg up on the uses and dangers of classes of chemicals.” - Kirkus Reviews

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