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TouchWood Editions Spring 2020

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    For sale with exclusive rights in: WORLD
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    Distributor: Heritage Group Distribution Supplies to:CA US Availability: Not yet available Excluding:Apr 14, 2020 On Sale Date:May 12, 2020 $15.00 CAD
  • Catalogues

The Prairie Gardener’s Go-To for Vegetables
By (author): Janet Melrose By (author): Sheryl Normandeau
9781771513128 Paperback, Trade English General Trade GARDENING / Vegetables May 12, 2020
$15.00 CAD
Active 5.5 x 8.5 x 1 in | 1 gr 160 pages colour photographs and illustrations throughout Touchwood Editions

All the most common questions about growing vegetables in the prairies are answered in this first installation of the new gardening series, Guides for the Prairie Gardener.

Too often people think of vegetable gardening in the prairies as challenging, but certified master gardeners Sheryl and Janet are here to show you how rewarding it can really be.

From planning to planting, they encourage you to take a hands-on approach with your prairie garden. They let you know when—and how!—to transplant your carefully nurtured seedlings in the spring, ways to shelter your plants from that inevitable July hailstorm, and how to determine how much irrigation is necessary in the arid prairie climate. They help you figure out if you should prune your tomatoes, how to hold up your pumpkins off the ground, and maximizing your harvest by planting in succession. And they show you how you can directly influence the quality of your produce, minimizing problems such as woody radishes, buttoning cauliflower, and split cabbage heads.

This Q&A-style resource covers all your most common questions about cultivation practices, preventing damage from frost, flood, and drought, harvest and storage, and they cover your questions about the veggies you love to grow:

  • Garlic, Onions, and Leeks
  • Lettuce
  • Brassicas
  • Carrots, Celery, and Beets
  • Legumes, Corn and Other Warm Season Edibles
  • Tomatoes and Peppers
  • Potatoes
  • Squash, Pumpkins, and Cucumbers

Whether you’ve just acquired your first garden space, or you’ve been growing vegetables for decades, gardeners are always learning and experimenting, building on the wisdom gained on their own or from others. With Sheryl and Janet on your team you’re that much closer to achieving success in your prairie garden!

Janet Melrose is a garden educator and consultant, and an advocate for Calgary’s Sustainable Local Food System. She is a life-long gardener and holds a Prairie Horticulture Certificate. She has a passion for Horticultural Therapy and facilitates numerous programs designed to integrate people marginalized by various disabilities into the larger community. She is a regular contributor to The Gardener for Canadian Climates magazine. She lives in Calgary where she runs her education and consulting company, Calgary’s Cottage Gardener.

Sheryl Normandeau is a life-long gardener, and holds a Prairie Horticulture Certificate and a Sustainable Urban Agriculture Certificate. She is a freelance writer specializing in gardening writing with hundreds of articles published. She is a regular contributor to Farmers’ Almanac, Heirloom Gardener, Herb Quarterly, The Gardener for Canadian Climates, The Prairie Garden Annual and many more. She lives in Calgary.

Media + Publicity:
  • Baseline media outreach to Globe and Mail, National Post, Calgary Herald, Edmonton Journal, Red Deer Advocate, Lethbridge Herald, Saskatoon StarPhoenix, Regina LeaderPost, Brandon Sun, Winnipeg Free Press, Prairie Books Now, Alberta Views, CBC's North Country (MB), CBC's Information Radio (MB), CBC's Radio Noon (MB), CBC's Up to Speed (MB), CBC's the Weekend Morning Show (MB), CBC's The Morning Edition (SK), CBC's Saskatoon Morning (SK), CBC's Blue Sky (SK), CBC's The Afternoon Edition (SK), CBC's Saskatchewan Weekend, CBC's The Calgary Eyeopener (AB), CBC's Edmonton AM (AB), CBC's Alberta at Noon (AB), CBC's The Homestretch (AB), CBC's Radio Active (AB), CBC's Daybreak Alberta (AB), CHQR770’s Lets Talk Gardening
  • Subject specific outreach to The Gardener for Canadian Climates, Calgary Gardening, Heirloom Gardener, Herb Quarterly, The Prairie Garden annual, Mother Earth Living , Old Farmer’s Almanac, The Farmer’s Almanac, Alberta Gardener Living, Alive, Country Connection, Rural Roots, GRIT Magazine, The Gardener for All Climates magazine
  • Outreach to gardening clubs and associations such as Calgary Horticultureal Society, Calgary Gardening newsletter, Master Gardeners of Alberta Association, Grande Prairie Garden Club, etc…
  • Direct marketing outreach to gardening centres across the prairies
Potential Endorsement from
  • Kath Smyth, Horticulturist
Marketing + Promo:
  • Regional and subject-specific print features, excerpts and review coverage
  • Blogger outreach, online ads and social media campaigns
  • Publicity and promotion in conjunction with author's speaking engagements
  • Outreach to subject-specific organizations, markets and festivals
  • Direct marketing to gardening centres and stores across Alberta, Saskatchewan, Manitoba
  • Electronic blads
Marketing + Promo Deliverables
  • Electronic blad / sampler
  • Display banner (large)
  • Print blad / sampler
  • Business cards
  • Press release
  • Postcard
BISAC Codes:
  • GAR025000 GARDENING / Vegetables
  • GAR019010 GARDENING / Regional / Canada
BISAC Regional Themes
  • 4.0.2.0.1.0.0 Alberta
  • 4.0.2.0.3.0.0 Manitoba
  • 4.0.2.0.12.0.0 Saskatchewan
BISAC Merchandising Themes
  • EV084 EVENT / Spring
  • EV086 EVENT / Summer
  • EV065 EVENT / Fall
  • HL130 HOLIDAY / Mother's Day
  • TP090 TOPICAL / Women's Interest
THEMA Subject Codes
  • WMPF Gardening: fruit & vegetable
THEMA Place Qualifiers
  • 1QF-CA-P Canadian Prairies (AB, SK, MB)
THEMA Reading Level Qualifiers
  • 5HRA Seasonal interest: Spring
  • 5HRB Seasonal interest: Summer
  • 5HRC Seasonal interest: Autumn, Fall
  • 5HCJ Mother’s Day



For more information contact
[email protected]
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